When the Las Vegas arena opens next year, the audience won’t be the only thing watching an event—the venue will watch the audience, also, to generate ads.
“Cameras documenting an arena visitor’s gender and age, then computers digesting facial images to generate digital ads, music and food selections tailored to fit the crowd’s demographic composition,” Alan Snel reported for the Las Vegas Review-Journal.
The technology is part of a founding, decade-long sponsorship deal with Toshiba.
AEG spokesman Michael Roth told the newspaper that the data helps create a better, customized experience for guests.
“For example, if the data show a crowd’s skewing young (under 21) and female, it doesn’t pay to show digital beer and alcohol ads around the arena,” Roth told the paper. “But if there’s a boxing match and lots of men are in the arena, the beer spots would be rolled out.”
The technology can also recognize guests through tickets and smart watches if they post about an event on social media. But don’t worry, nothing’s being recorded.
(Image: Las Vegas arena)
