By Molly Rosenberg
Entertainment consulting company Venue Coalition announced Aaron Thomas will be joining the company as Vice President of Booking. In his new role, Thomas will focus on servicing the company’s 100+ member venues across North America, assisting them with national and regional booking as well as providing them strong advocacy within the touring industry.
“I’m absolutely thrilled to join the team at Venue Coalition,” said Thomas, who most recently 
served as Director of Booking for Columbus Arena Sports and Entertainment (CASE). “As a client for many years, I know first-hand how valuable Venue Coalition’s services are to independent venues. I’m really looking forward to representing all the members across the US and Canada, and to drive more first-class content into their buildings.”
Thomas’ career in live events started in audio engineering and music production. In 2011, Thomas was named Production Manager at The Schottenstein Center in Columbus where he oversaw all concert productions and systems integration for the arena. He held this position for eight years while adding larger touring concerts at Ohio Stadium to his roster. In early 2019, Thomas was promoted to Director of Production with the added responsibility of Event Management. That same year, he was again promoted to Director of Booking for CASE where he oversaw booking for The Schottenstein Center, Nationwide Arena, and Ohio Stadium. He served as the primary contact for all arena requests, including schedules for the NHL’s Columbus Blue Jackets, and Ohio State Athletics.
“We are excited to add Aaron to our talented team,” said Andrew Prince, President of Venue Coalition. “His experience in Columbus booking and managing events at venues with capacities ranging from a 2,500-seat theater to over 100,000 at Ohio Stadium, including two 20,000-seat arenas, has provided him with a deep understanding of what it takes to secure and present successful shows at all levels. He is highly regarded, and his strong relationships within the industry will be a great benefit to all our members as we continue to grow”.
Molly Rosenberg is Director of Administration and Special Projects for Venue Coalition, Inc.
