IAVM is excited to introduce a new weekly blog post highlighting some of the most important, interesting or entertaining pieces of industry news from the week. We encourage your news submissions; just email your recommendations to Lauren Kubicki, IAVM’s Interactive Marketing Manager. We hope you enjoy!
Georgia World Congress Center Campus Shines on NCAA Basketball’s Biggest Stage
-IAVM blog
Riveting semifinals and a tightly contested NCAA Men’s Basketball Championship game won by Louisville over Michigan, 82-76, were certainly music to the ears for all involved in the planning and execution of this year’s Final Four played at the Georgia Dome in Atlanta with numerous ancillary events surrounding the games.
The sweetest music was saved for the clicking of turnstiles as 74,326 guests filed in to the Dome for the title tilt, setting a record for a championship game.
Ticket Turf War Heats Up in Sacremento
-The Sacremento Bee
Two ticket-selling giants have brought an industry turf war to Sacramento, with both sides claiming to represent fans’ rights as they compete over billions in proceeds from concerts and sporting events.
See also: IAVM President & CEO Vicki Hawarden testified against harmful ticketing legislation in Texas at the state capitol on April 2 on behalf of IAVM and Texas venues. View IAVMs blog post on the Texas legislation and hearing.
The Fox Theatre Announces High-definition Google Street View of Historic Landmark
-Fox Theatre
The Fox Theatre has partnered with 100 Digital Creativity to unveil a Google Business Photo Virtual Tour, encompassing a total of 270 panoramic images pulled from 3,240 original images. The Google Virtual Tour will allow anyone with a smart phone, tablet or computer to tour the historic Fox Theatre through 360-degree imagery from anywhere in the world. Virtual guests will experience a high-definition virtual tour of the beautiful ballrooms, the spectacular 4,678 seat theatre, the luxurious lounges, and Mighty Mo, the largest Moller theatre organ in the world.
Locker Room Cameras to Become Compulsory
-Stadia
A recent announcement from the National Football League (NFL) has stipulated that all NFL teams will be required to install cameras in home locker rooms for the 2013 season. The teams will then have the option to play the video on the stadium videoboards during halftime and other breaks in play.
The announcement comes as part of an ongoing initative by the NFL to improve the experience for fans attending games at stadia.
CEIR Report Indicates Attracting Attendees to Shows Strongest with Personal Contacts
-Trade Show News Network
It doesn’t come as a surprise that the No. 1 reason attendees decide to go to a specific show is through someone they know or by word of mouth, according to the Center for Exhibition Industry Research report “Attracting Attendees”.
“This report provides very important, current insights to help organizers and exhibitors align their marketing approaches with current attendee behaviors and preferences,” said CEIR Research Director Nancy Drapeau.
Whole New Ballgame: Baseball Memorabilia Joins the Digital League
-Wired
Sure, a 1939 ticket stub from the final game of Lou Gehrig’s streak sold for $15,535 last May. But if you’re an obsessive collector who hangs on to every scrap of memorabilia just in case it accrues value, it’s time to get real—paper tickets are on the way out. Near the end of 2012′s regular season (after Apple released Passbook, its digital wallet for managing tickets), many fans renounced their stubs, flashing iPhones at the turnstiles instead. But even if the artifacts get digitized, that doesn’t mean the end of memorabilia. These new services will satisfy your nostalgia (and your OCD).
