Scientists just recently twisted two radio beams in order to send data at 32 gigabytes per second, which is 30 times faster than 4G LTE. Why am I telling you this? Well, besides better mobile technology, it’s also an example of how working together can create phenomenal success.
Working together was the underlying theme at 2014 Arena Management Conference. It appeared in several sessions, and one of the most pointed observations came from Russ Simons, managing partner at Venue Solutions Group.
“Success doesn’t take individual inspiration,” Simons said during the “Using VenueDataSource to Your Advantage” session. “It takes all of us communicating information.”
Attendees were encouraged more than once to make sure all parties on a project or event are in the room, whether for security plans or sponsorship proposals.
“You have to have all the people at the table for security discussions,” said Chris Lamberth, director of sport development for 360 Architecture, during the “Arena Security from Design to Operations” session.
“Do your research,” said Steve Kirsner, director of booking and events for the SAP Center at San Jose, during the “Creating & Maintaining a Win-Win Sponsorship” session. “You wouldn’t go on a job interview without research. Do the same thing with sponsorship.”
Clear communication was also emphasized as a No. 1 priority for venue managers.
“Communication is key,” said Jen Sandstrom, senior director of event services for the STAPLES Center/Nokia Theatre, during the “Rock the Rollout: Backstage Best Practices” session. “Every level should understand all the elements that will happen the day of an event.”
Finally, even after everyone is on board for an event and proper research and preparation completed, success depends on a very important quality.
“Attitude is 75 percent of a great experience,” Sandstrom said.
Michael Grozier, executive vice president of clubs and theaters for Live Nation, agreed.
“The single most important thing to instill in a venue team is to explain that this is our one shot to impress the act,” he said. “Make sure people are positive and smiling.”
This goes back to what Simons suggested. In order for the industry to be successful, every person, from bottom to top and back down, must be engaged and focused on improvement, whether that is through knowledge sharing, attending conferences, or participating in surveys for the industry’s betterment.
“We can’t remain out on an island,” he said. “I’m hopeful we’ll stop thinking about ‘us’ and ‘them.’ Without participation, we miss an opportunity to elevate the industry.”