The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely

The mobile app VenueNext has raised $9 million in Series A financing from Causeway Media Partners with participation from Live Nation Entertainment, Twitter, Aruba Networks, and others. The technology made its debut during the San Francisco 49ers season this past year at Levi’s

We’re back for another edition of The Venue, IVAM’s monthly call-in show about the issues you face every day. The show will take place at 2 p.m. (CST). Follow this link to register: https://attendee.gotowebinar.com/register/50090377894186342 Joe Durr, director of event ser

Super Bowl XLIX, the 2015 Pro Bowl, and related events produced a gross economic impact of $719.4 million in the region, according to a study by the L. William Seidman Research Institute at the W.P. Carey School of Business at Arizona State University. The 2015 Super Bowl and Pro Bowl

The Mobile Sports Report recently published a story about how Levi’s Stadium San Francisco, California, received $802,791 in revenue from having a mobile app for in-seat food and beverage delivery. Over in Oakland, Golden State Warriors go-owner Peter Guber is working on way to