Yesterday, I wrote about how scents can subconsciously affect your behavior. Sounds can do the same thing, at least that’s what one interesting study published in the Journal of Consumer Research says. In “The Crossmodal Effect of Attention on Preferences: Facilitation ver

Some of you may know I was employed at a venue before coming to work at IAVM Headquarters. I worked at the Dallas Museum of Art as the Senior Marketing Manager for almost 12 years. The museum and its small staff hosted up to a million visitors in a year, and presented exhibitions like

Senses have contributed to humanity’s survival over thousands of years. Our eyes and ears, for example, help us navigate within a chaotic world, guiding us around dangerous spots or noticing friendly faces in a crowd. Smelling is another sense that you probably don’t pay m

The crew started the conversion at 9:31 p.m. and were finished by 3 p.m. the next day. They relocated the pitching mound. They installed 6,679 seats. They removed foul poles and replaced them with goal posts. It took 17 hours, but when it was done, the reconfigured O.co Coliseum was r

The Daily Fix recently asked college football fans what features stadiums should have as they’re being rebuilt. The top two answers were comfortable seats and restrooms. Plenty of restrooms. “‘Plentiful—and I mean plentiful—restrooms that are clean! I dehydrate mysel