By Matt Alderton Virtual events continue to grow in popularity among marketers, according to virtual events provider ON24, which cites a May 2013 study by Forrester Research showing that nearly half (47 percent) of B-to-B marketers rely on virtual trade shows and events to research wh

One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process bli

With 76 million members, generation Y is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, vice president of strategic insights and culture education at NBCUniversal. That’s a mouthful of a title; what it means is Lavigne-Delville

The United States of America celebrates Independence Day on July 4, which means people flocking to the lakes, firing up the grill for burgers and dogs, countless parades festooned in red, white and blue and of course an evening capped by fireworks. For some venues participating in fes

Stadium Innovations a Priority to NFL Owners –USA Today NFL owners will meet Tuesday to discuss issues involving the league, including player safety. Stephen Jones, the executive vice president for the Dallas Cowboys says there will be another pressing issue on the agenda: the i