Let’s say you’re trying to get someone to buy your product and you want to purchase an ad. Do you go with a black-and-white or color ad? Well, that depends on where you want to draw attention. “Black-and-white images can lead consumers to focus on the abstract, essen

There’s a difference in expectations between a loyal sports fan and a first-time attendee, according to a recent Cornell University study. More than 7,000 fans of a major U.S. sport were surveyed, and the researchers found that loyal fans took into account core services (e.g., t

The first reason is the obvious one—Swift’s tours are massively successful. Here are a few highlights from “The Red Tour” in 2013-2014: • 86 shows on four continents • 1.7 million tickets sold (100 percent sold out) • US$150 million in total revenue • Swift became th

Welcome Long Beach, California, home to the 2014 Arena Management Conference (AMC), which began on a high note with a discussion about brand strategy. “Creating brand allegiance or brand loyalty is the most important challenge you face,” said Greg Economou, executive vice

The notable rise of eSports is sparking an entirely new content opportunity for venues of all types, as stadiums, convention centers, and everything in-between prove to be a potential host for the on-screen battles. Joining the mix is the new eSports Arena, the first venue in the U.S.