Facebook continues to be the social channel of choice for most consumers and companies. In fact, according to a Gigya quarterly survey Facebook accounted for 51 percent of all North American social logins in the first quarter of 2014. Google Plus came in second with 31 percent of logi
Dede Mulligan has an idea—convention centers should advertise their walkability scores. “Think about your average attendee at a convention. They typically have arrived in your city without a car. The hotel is adjacent or within a short walk of the convention,” Mulligan wro
The era of Facebook likes equaling free wall space is about to officially go away. Posts from businesses will no longer appear on the walls of users that have liked your page—unless you have payed for that privilege. In a report from Will Oremus with Slate, declining organic reach alo
Disney’s new vacation planning system, MyMagic+ (MM+), is the latest (and most expensive?) experiment in data-driven crowd management. The system centers on waterproof, eye-catching wristbands that are loaded with all of the personal data and transaction capabilities needed to d
I just posted a story about Bill Marriott, a huge influence in the hospitality world. This post is about another influential person, this time from the world of sports, specifically sports marketing. Mark Cuban, owner of the NBA Dallas Mavericks, is never shy with his opinions, and he