The first reason is the obvious one—Swift’s tours are massively successful. Here are a few highlights from “The Red Tour” in 2013-2014: • 86 shows on four continents • 1.7 million tickets sold (100 percent sold out) • US$150 million in total revenue • Swift became th
Welcome Long Beach, California, home to the 2014 Arena Management Conference (AMC), which began on a high note with a discussion about brand strategy. “Creating brand allegiance or brand loyalty is the most important challenge you face,” said Greg Economou, executive vice
The notable rise of eSports is sparking an entirely new content opportunity for venues of all types, as stadiums, convention centers, and everything in-between prove to be a potential host for the on-screen battles. Joining the mix is the new eSports Arena, the first venue in the U.S.
There was a lot of news this past week. Here are some stories that caught our eyes. A Pre-history of the Electronic Music Festival —Resident Advisor “The international festival circuit is booming, but little is known about the decades of evolution that got us here. In his latest
Let’s talk about Taylor Swift and her insight about the fan experience. Swift’s viewpoint is credible—she is one of the music industry’s most popular acts (her recent Red Tour grossed more than $150 million)—so the Wall Street Journal published an article by her abou