It’s the end-of-year prediction time! That part of the year where we all become armchair soothsayers, waxing wisdom to whomever will listen.
One person to listen to, though, is Ryan Holmes, CEO of HootSuite. He wrote an article on FORTUNE today about five predictions for social media in 2014. His No. 1 prediction is the rise of ephemeral social networks, such as Snapchat (it’s a image and video sharing site where the content disappears after one to 10 seconds). However, one of his predictions really stood out: social media as a job requirement.
“You know the old guy who’s been at the company forever and still can’t figure out email?,” Holmes wrote. “If you don’t get up to speed on social media in 2014, you’ll be that guy.”
Holmes, in fact, says that there are “13 times as many jobs advertised on Indeed.com that mention the use of social media,” compared to last year.
“Not only are departments like marketing, sales, and customer service expected to be on Twitter and Facebook, teams as diverse as R&D, logistics, and HR are increasingly using internal networks like Yammer to streamline operations,” he wrote. “Social media has grown so critical to the workplace, in fact, that major universities are beginning to offer certificate programs for socially inept corporate types to get up to speed.”
And why should you need good social media skills? Because customers are increasingly using it to interact with businesses (which is another of Holmes’ predictions).
“A 2012 Nielsen survey shows more than half of all customers now turn to social media for redress; meanwhile, some 81 percent of Twitter users expect a same-day response to questions and complaints,” he wrote.
Personally, I’ve had more issues resolved correctly via social media than I have by email or a phone call. My praise and complaints hit the Twitter airwaves before anywhere else. Going forward, the smart businesses are the ones who quickly respond to customers on social media.
“With paid social media now in customers’ arsenal, 2014 may mark the beginning of the end of abysmal customer service at major airlines, credit card companies, banks, and other repeat offenders, characterized by endless phone wait times and those automated ‘phone trees’,” Holmes wrote.
Check out the article for the rest of his predictions, and please let us know in the comments your own industry predictions for 2014. Also, if you’re on Twitter, let us know so we can follow you (please follow me, too: @pimplomat).
The calendar year is winding down, and many of you may be making goals for next year. How you frame them, though, will affect feelings of pride or shame, say researchers from Penn State and Central Queensland University in Australia.
“Our research suggests that when your goal is to outperform others, your feelings of pride will be amplified when you succeed,” said Amanda Rebar, a postdoctoral researcher at Central Queensland University, in an interview by Sara LaJeunesse for Penn State News. “But when your goal is to avoid being outperformed by others, your feelings of shame will be amplified when you fail.”
Study participants played 24 rounds of Tetris and were told to earn as many points as they could.
“Before each round, one of four different criteria for earning a point was presented onscreen, the goal of which was to elicit different achievement goals among the participants,” LaJeunesse reported. “Immediately following each round, the researchers provided the participants with bogus feedback and the participants rated their shame and pride.”
According to David Conroy, a professor of kinesiology at Penn State, motivation and purpose play a key role in how we feel at the end of a task.
“Whether that task is a video game, a race or an academic exam, [motivation and purpose] impacts the amount of pride or shame he or she will experience in response to success or failure,” Conroy said. “And the amount of pride or shame a person feels can influence whether he or she will persist in the task or drop out.”
Comparing your performance to others isn’t always bad, though.
“Pride is known to invoke a boost of confidence, persistence, and problem-solving ability, which can help people perform at their best,” Rebar said.
Shame, however, is a different story.
“If a baseball player is the first to strike out in a game, his shame may cause him to become distracted or to worry too much about his precise movements, both of which can hurt his performance,” Rebar said.
Conroy suggests that people “focus on what they can achieve rather than on what they can lose.”
“It may be particularly helpful if coaches and teachers understand these results so they can help influence their athletes’ and students’ achievement goals so as to minimize feelings that can hurt performance,” he said.
As a marketing person, I’m always looking to see what the competition is up to. Today, I Googled “venue safety.” The first return is IAVM’s AVSS, the Academy for Venue Safety and Security. This certainly makes the marketing person in me smile. Other than that, I find thousands of search results, none of which seem particularly relevant for a venue looking to improve their safety procedures.
So I picked up the phone and called a trusted source for all things safety and security, Kevin Mattingly. Mattingly is the deputy director for the Phoenix Convention Center & Venues. After a few minutes, he reinforced my first impression of safety and security online resources—while it is possible to find many safety programs online, most have been created for other sectors of our economy. None are venue industry specific, and their planning tools don’t easily cross-over into the event and venue industry.
So, with the need for a venue-specific training program, a team of leaders at IAVM began to offer AVSS in 2004. This two-year course offers venue managers a broad perspective on venue safety and security.
Mattingly, an instructor for the program, refers to year one of the week-long AVSS program as the “we show them what they don’t know year.” In year one, students focus on the principles and processes of venue safety and security: risk management, even management, and emergency preparedness and training.
There was a lot of industry news this past week you may have missed. Here are some headlines that caught our eyes.
A First Look at Tomorrow’s Super-Stadiums for Gamers
“The future of gaming? Huge stadiums, like those for football and soccer, with cavernous interiors and screaming fans. That’s the vision of Kansas City-based architects Populous, designers of sports venues all over the world.”
Hoping to Tame the Snow in Sochi
—New York Times
“Scattered high on the craggy, snow-swept cliffs of the Caucasus Mountains, dozens of wide-mouthed metal pipes jut horizontally from the rocks. An elbow joint turns the pipes downward, like spouts of giant faucets.”
The 10 Travel Changes That Will Matter Most to You
—Condé Nast Traveler
“Here are ten game changers that redefined the travel landscape in 2013.”
What CEOs Can Learn From Hostage Negotiators
“When business owners mature as leaders, they make two crucial changes in the way they run their companies: They spend considerably more time listening than talking.”
20 Most Impressive College Gyms and Student Rec Centers
—Best Value Schools
“Because of the increasingly important role these facilities play in university life, our editors sought to understand the trend more deeply and invested several weeks researching the ultimate student recreation and campus fitness centers.”
(Image from Populous via Gizmodo’s Twitter account)
Sure, you have your blue recycling can underneath your desk. You may have even taken public transportation to work today. As you scribble on the last corner of a sheet so as not to waste any paper until it’s completely used, you’re probably asking yourself, “Is this really worth it? Will my one plastic spoon really be the item that sends us back to the Dark Ages? Does anyone really care what happens to the world after they’re dead?”
Take a breath. I understand. Being green is hard. It can be easy, though, if you can get over self-doubt.
“Supporting social issues often requires perseverance from individuals who want to make a difference,” wrote the authors of “It’s Not Easy Being Green: The Role of Self-Evaluations in Explaining Support for Environmental Issues,” a study conducted by scholars from Rice University, the University of Michigan, and the University of Toronto. “Our research explains how the mixed self-evaluations of these individuals spring from their interpretation of issue-support challenges.”
Scott Sonenshein, an associate professor of management at Rice’s Jones Graduate School of Business, says people’s support for environmental issues and their doubt in their behavior’s effectiveness manifests itself in benign daily tasks such as recycling or the mode of transportation one chooses.
“It’s this ongoing challenge,” Sonenshein said. “No matter what you do, the sense from the study is that it’s never enough. For example, you could drive your Prius to work or you could walk to work instead. It’s this never-ending set of doubts of ‘Am I doing enough to help the environment?’ It turns out that people are very different in how they can respond to these kinds of persistent doubts. Some people are able to cope with that through building immunity through their self-assets, and other people, unfortunately, fizzle and burn out.
“I would like to see a deeper understanding and appreciation of the difficulty of being an environmentalist,” Sonenshein continued. “Environmentalists have a psychologically very difficult task in front of them in part because of the enormity of the problem that they are solving, and that creates a pretty difficult psychological environment for them to be effective.”
There is a way, though, to help alleviate self-doubt, and that’s by thinking about a long future. Most of the time, environmental concerns are expressed with stories of impending doom. However, a study from researchers at NYU Stern and Columbia University found that when people were aware of an elongated sense of history, they were more apt to support environmental causes.
“Our research suggests to rely less on end-of-world scenarios and to emphasize instead the various ways in which our country—and our planet—has a rich and long history that deserves to be preserved,” said Hal Hershfield, a researcher at NYU Stern. “By highlighting the shadow of the past, we may actually help illuminate the path to an environmentally sustainable future.”