The NFL, in partnership with PepsiCo, Aramark, U.S. Bank Stadium, SMG and the Minnesota Sports Facilities Authority, scored a zero-waste legacy project at Super Bowl LII, with 91 percent[ii] of all trash generated on gameday from 67,612 fans responsibly recovered through composting, recycling and reuse. The landmark project marks the highest diversion rate achieved at U.S. Bank Stadium and at any previous Super Bowl, and aims to serve as the benchmark for future large-scale events.

The results are in following the big game: nearly 63 tons of the 69 tons of game-day waste were recovered through recycling or donation for reuse (62 percent) and composting (29 percent). Recovering waste through composting and recycling reduces waste disposal costs and provides several environmental benefits including reduction of landfill use and reduction of the greenhouse gas generated by the landfill process, gasses which contribute significantly to global warming.

“The zero-waste legacy project is a testament to teamwork, with multiple partners coming together to achieve an ambitious environmental goal,” said Director of the NFL’s Environmental Program Jack Groh. “The NFL is proud that this program was not only successful at Super Bowl LII, but will also serve as a permanent installation at the stadium and leave a lasting impact on the community.”

U.S. Bank Stadium partners, including the Minnesota Sports Facilities Authority, stadium operator SMG, and Aramark, kicked off the effort to achieve a zero-waste operation in 2017, and were joined by the NFL and PepsiCo in the lead-up to Super Bowl LII.

“SMG is always striving to raise industry standards through our operation at U.S. Bank Stadium and our commitment to sustainability is no different. In our first season, we produced a waste diversion rate of 20 percent. Over the course of our second season our team increased that diversion rate to 91 percent,” said Patrick Talty, SMG General Manager at U.S. Bank Stadium. “Developing a successful and long-term zero-waste program has always been our goal. The diversion improvement we have seen to date is rare in the world of facility management and is a testament to the dedication of all of our stadium partners.”

“U.S. Bank Stadium’s journey to the zero-waste threshold has been demanding, and we couldn’t have gotten here without the commitment of our stadium partners,” said Michael Vekich, chair of the Minnesota Sports Facilities Authority, owner of U.S. Bank Stadium. “We look forward to sharing our experiences with other facilities who are interested in this important sustainability program.”

Ahead of game-day, PepsiCo launched the Rush2Recycle campaign to show fans how to make recycling fun and easy in the stadium and at in-home Super Bowl parties across the country. Fans attending the Super Bowl were greeted by a team of uniformed zero-waste ambassadors who helped identify the correct bins for recycling, composting and waste-to-energy. Super Bowl XL MVP and Pittsburgh Steelers Legend Hines Ward helped lucky fans recycle with his own end zone dance, the Rush2Recyle Shuffle, available at www.Rush2Recycle.com, along with tips and resources.

“To tackle waste and boost recycling rates, each of us needs to do our part,” said Roberta Barbieri, PepsiCo’s vice president global environmental sustainability. “While we’re working to make PepsiCo’s packaging increasingly sustainable and investing in recycling programs in communities around the world, we also want to find new ways to make it fun and simple for consumers to participate—like Rush2Recycle.”

Critical to hitting the initiative’s goals was removing items from stadium inventory that could not be either recycled or composted. Aramark, the food and beverage partner for U.S. Bank Stadium, replaced nearly its entire inventory of food vessels, service products and utensils handed to fans with compostable alternatives.

“The successful implementation and results of this historic waste reduction project reflect the partners’ collective commitment to delivering innovative sustainable solutions that will endure beyond Super Bowl LII,” said Carl Mittleman, President of Aramark’s Sports and Entertainment division. “Aramark is incredibly proud to have contributed to this milestone and we look forward to utilizing our insights from this effort to further reduce the environmental impact of our operations at U.S. Bank Stadium and across all the venues we serve.”

Other pre-game steps were essential to achieving the zero-waste goal. U.S. Bank Stadium, home of the Minnesota Vikings, working with Recycle Across America, designed all illustrated signs for the stadium’s new three-bin waste stations to show fans exactly how to sort items. Recycling and compost bins were made larger and more accessible, while trash bins were made much smaller, encouraging fans to make the right choices for disposing items. In addition, a comprehensive LEED-certification level waste audit was performed in October 2017 to identify specific materials for recovery in the stadium waste stream. A “zero-waste trial run” was performed at a December 2017 Minnesota Vikings home game to encourage fans to properly dispose of waste and to refine game-day practices for Super Bowl LII.

Post-game steps to achieve the 91% resource recovery rate at Super Bowl LII were led by SMG and the NFL. The SMG team sorted all fan-generated waste into the correct waste compactors. The waste hauling partners then collected and provided weight-tickets at each destination including the recycling facility, the composting facility and the waste-to-energy facility. This data was reviewed by SMG and combined with the reuse and donation data collected by the NFL from their community partners. When the recycling, composting and donation/reuse data is combined, the total resource recovery rate for gam-eday waste is 91%.

IAVM’s Severe Weather Preparedness program, an advanced, 1-day training program where participants learn information about all aspects of severe and threatening weather, kicks off today in Minneapolis. Attendees will be immersed in proven practices on identification, messaging, media communication, and how the law imposes a duty of care and how it affects venues.

Joseph Sampson, Partner, McCathern Law, PLLC

Joseph Sampson and Ty Sheaks, partners with McCathern Law, PLLC, will be engaging attendees in a discussion on “Legal Considerations for Venue Management in Severe Weather Situations.” Sampson, chosen for the 2017 Texas Super Lawyers Rising Stars list, handles cases in all areas of business and civil litigation and consults companies regarding risk management and insurance, employment issues, and general business and contract matters. Sheaks is the go to “fixer” for McCathern’s most difficult and high-exposure litigation matters. “We will address a variety of legal considerations for a variety of different severe weather conditions with a focus on understating the general duty owed to patrons (whether invited or uninvited) to protect and/or warn of severe weather,” stated Sampson and Sheaks. “We will also provide real-world examples of severe weather events to walk through some of those legal considerations.”

Ty Sheaks, Partner, McCathern Law, PLLC

Sampson and Sheaks plan to provide attendees with real-world examples of various severe weather situations and the legal considerations facing such weather events. When asked what they felt the key takeaway from their discussion would be, they replied, “Hopefully the attendees will gain an understanding of the general duty owed and an interest in taking steps to fully understand the limits of that duty in the specific jurisdiction of their venues and an interest in seeking further information from trusted legal advisers and others, including insurance brokers, etc.”

To learn more about IAVM’s Severe Weather Preparedness program, click here.

Congratulations to our latest Certified Venue Professional: Dave Horsman, CVP.  Dave is the Senior Director of Ballpark Operations at Minnesota Twins Baseball Club!

View all of our current CVP’s here.

Thanks to the generous funding and support from the IAVM Foundation, the CVP program was launched in August 2015 at VenueConnect in Baltimore. It recognizes the competence of middle-to-senior-level managers of public assembly venues as well as assisting the managers in creating a professional roadmap in the venue industry.

The CVP designation says three important things about an individual: he or she is a capable professional, is committed to the industry, and is pledged to continued professional growth and development. Venue professionals who earn the CVP designation are recognized, by those inside and outside the industry, as skilled in their profession.

The Wisconsin Center District (WCD) Board of Directors has named Marty Brooks as the new CEO for the Wisconsin Center District. Brooks’ first day was January 22, 2018.

Brooks brings to the WCD firsthand experience managing facilities for the NBA, NHL, NFL, Division I Men’s and Women’s college basketball, and minor league hockey. Most recently, Brooks had served as the senior vice president and general manager of America’s Center Complex in St. Louis since December 2012. America’s Center Complex is owned by the St. Louis Convention and Visitors Commission and maintains the Cervantes Convention Center, Edward Jones Dome, and an executive conference center. Brooks was hired as executive vice president and general manager there in 2008. Prior to that time, he worked as an executive for the Scottrade Center and Peabody Opera House in St. Louis, and at Madison Square Garden from 1985 until 2007.

“Marty’s hiring signals a new and dynamic era for the Center District. The Board looks forward to working with Marty and our community partners to further expand economic activity in and around southeastern Wisconsin,” said Scott Neitzel, WCD Chairman and Secretary of the State of Wisconsin Department of Administration.

“In my role, I look to increase the profitability of the Wisconsin Center District properties, as well as raise the profile of the District itself,” Brooks said. “A robust convention and events calendar for the District has a ripple effect throughout the community, and I look forward to working in partnership with VISIT Milwaukee to continue that trend.”

Paul Upchurch, president & CEO of VISIT Milwaukee, said, “On behalf of VISIT Milwaukee, I’d like to welcome Marty Brooks to the Wisconsin Center District and the Milwaukee area. His operations expertise for convention centers, theaters, and arenas will play well here in Milwaukee and will boost the already strong schedule of events at our Wisconsin Center facilities. He is a great addition to the team, and we look forward to working closely with Marty to further build on the success of the District and bring even more events and conventions to the region.”

“I’m thrilled to start the next chapter of my career in Milwaukee,” Brooks added. “This is a vibrant city with a great downtown scene.”

With the Winter Olympics in PyeongChang, South Korea, in full swing, WalletHub released its 2018 Winter Olympics By The Numbers report, which includes an awesome infographic as well as commentary from a panel of leading sports experts.

Some of the interesting statistics in the infographic include:

•$13 Billion: Estimated cost of the PyeongChang Winter Olympics, 4x less than the record-setting 2014 Sochi Games.

•$19.6 Million: Was spent on cybersecurity and X-ray screening for the PyeongChang Games.

•$4,683: Average price of a week-long trip to PyeongChang for the Olympics.

•242: Athletes on the U.S. team – a record for any country in the Winter Olympics.

•169: Russian athletes received a special exemption to compete after Russia was banned from the 2018 Olympics due to a doping scandal.

To see all the fascinating numbers in infographic form, click here.