One of our members, Michael Marion, passed along some information from Ticketmaster. It’s about scalping and a way to help stop it. It’s good info, so we thought we’d share it with you, too.

“There are a number of ways resellers trick fans into thinking they’ve found your website,” Ticketmaster wrote. “Many buy URLs that feature your trademarks, using them in Paid Search to give the perception of being directly affiliated with you. Others use your trademarks in ad copy, even going so far as to say it’s the ‘official’ place to buy your tickets. Often times fans don’t realize they’ve bought secondary tickets; or worse, they show up at the gate and discover the tickets are fraudulent. The results are bad for the fan, bad for you and bad for the industry.”

Ticketmaster is working with Google to fix this problem. Using Google Whitelist, you can “better protect both your intellectual property and your fans by limiting the user of your trademarks by other parties in their paid search ad copy.”

Here’s how you can participate:

1. Compile a complete list of words/text that you have trademarked into this pre-formatted Google Whitelist spreadsheet.
2. Complete the Letter of Authorization, which lets Google know you’re authorizing Ticketmaster to submit the request on your behalf.
3. Send this information to your Ticketmaster representative, who will submit it on your behalf.

“Please also encourage your live event ticketing peers to participate in Google Whitelist,” Tickemaster wrote. “As adoption grows, Google can monitor patterns of abuse and develop algorithms that prevent the abuse of your trademarks. While it’s in Google’s best interest to reduce trademark abuse and fraud on their platform, it’s in yours to protect your fans—and get them coming directly to you again for tickets.”

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Many of us have a distinct memory of something that may not be the most monumental event in our lives, but somehow it stands out beyond all of the other daily experiences we accumulate. It might be a summer camp memory, sitting around a fire determining the maximum amount of marshmallows one can stuff into one’s mouth. Or perhaps it’s the memory of a first week away at college, playing volleyball on the dorm lawn. There is actually a term for this kind of memory—it’s called a Context-Dependent Memory, and all it takes is the taste of a marshmallow or the smell of cut grass to trigger the memory’s reappearance.

So why are we talking about marshmallows and context-dependent memory to a bunch of venue managers?
Here’s why. Continue Reading →

There’s a maxim written in stone at Delphi that has guided humans for hundreds of years, and it’s “Know Thyself.” This maxim is key for leaders looking to implement change in an organization.

According to Dr. Johan Coetsee—a senior lecturer in organization and human resource management at Northumbria University, Newcastle—leaders are only successful if they have a deep understanding of themselves and their impact on others.

Coetsee interviewed 27 CEOs of multinational companies and public sector organizations in the U.K. and Ireland to determine how they managed change successfully. He discovered that authenticity and attitude—more so than a change management model—factored predominately in winning over employees in transitioning an organization.

“Many managers are very good in terms of the technical aspects of change. They are able to identify the change to structure or implementation but they forget the softer side of change management—the employees,” he said. “If a leader wants to create alignment between their vision and their people, they need to ask themselves how they feel about change on a personal level. Successful CEOs place a high emphasis on being authentic, being themselves. People need to be able to trust you. If you’re not a charismatic leader, there is no point faking it as you will lack authenticity, instead you need to understand who you are and what your values are. Your attitude to change will influence how the change occurs and whether it will be successful.”

Of course, change is constant.

“Managing change initiatives successfully can be the difference between organisations and teams that thrive and those that come apart at the seams,” he said. “Winning hearts and minds is key, as being good at managing a project isn’t the same as being a good manager of change. You need to create a sense of readiness for change.”

Gives you something to thing about, eh?

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We creep closer and closer everyday to a time when the Internet of Things will play a predominate role in our lives. The Internet of Things—or IoT for short—is defined in a variety of ways, but the best one comes from SAP: “A world where physical objects are seamlessly integrated into the information network, and where the physical objects can become active participants in business processes. Services are available to interact with these ‘smart objects’ over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.”

In other words, it’s technology trying to make your life and job easier. Considering the job aspect, Wired recently published an interesting article addressing how IoT will change the way we work in the future. I thought I’d share a few that sound intriguing. The following quoted text comes from Puneet Pandit, founder and CEO of Glassbeam, who wrote the article for Wired.

New Jobs
“The digital age has ushered in new IT jobs that go beyond the desk and beyond the code monkey. With the rise of IoT, cloud and ‘big data’ jobs are becoming more specialized than ever. Gartner last year reported that the number of Chief Digital Officers (CDOs) is on the rise, predicting that by 2015, 25 percent of companies will have one managing their digital goals. The Data Scientist too has become an important asset for companies embracing the value of big data and analytics, and we’ll begin to see more chief data scientists, analysts and even, chief customer satisfaction officers. And probably some titles we can’t even imagine yet.”

Structuring Data
“‘Big Data’ isn’t just big…it’s huge. If leveraged well, Big Data can create new value across the business when unstructured data is converted into structured data. Analyzing data and breaking it down into meaningful intelligence and analytics can tell a richer story about customers, product behavior, market position, employee productivity and even predicted future success.”

Location Tracking
“IoT will make location tracking simpler. Currently done via phones, cars and even in hospitals, Internet-connected equipment and devices will be geographically tagged, saving valuable resources like time and money. Companies will be able to track every aspect of their business, from inventory to fulfilling orders as quickly as possible to locating and deploying field services and staff.”

Work Productivity
The rise of social has given way to a new age of communications and team collaboration. Value tools like Box, Skype and even Facebook have captured the attention of the next generation workforce. Video collaboration and imaging will take hold as millennials and digital natives rely on text messaging, FaceTime and even ‘Hangouts’ for true integrative communication at work, saving time and blurring social tools with modern collaborative work systems.”

Please check out the article for the full list, and let us know in the comments how you see IoT changing the way you work in the future.

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I’m a die-hard Dallas Cowboys fan (and a Texas Rangers fan and a Dallas Stars fan…well, kind of a Stars fan, anyway…). I pay attention when I see a product associated with the Cowboys. But not the Redskins or the Eagles or the Giants. My die-hard roots are deep and sturdy and aren’t easily swayed.

That’s true for most die-hard fans, according to a new study from Oregon State University (OSU) and California State University, San Marcos. Researchers asked a mix of average sports fans and die-hard fans to view generic ads, which were associated with either the home or rival teams and included strong or weak messages about product quality.

“We found that less identified [average] fans responded positively to strong, credible arguments,” said lead author Colleen Bee, an assistant professor of marketing in OSU’s College of Business. “What we found interesting is that this effect went away for [die-hard] fans when the ad featured a rival affiliation. Whether an argument was weak or strong did not make a difference—all that mattered was the association with the rival team.”

This is the first study, Bee said, to consider the combined effects of fan identification, sponsorship affiliation, and message characteristics.

Sponsorships, Bee said, are profitable—in fact, they account for $39.17 billion in yearly revenue worldwide—so companies should be aware that their message and thus their product may be viewed negatively when associated with certain teams.

“When you associate your product or brand with a team logo, you need to keep in mind that you will alienate the super fans of the rival team, and potentially lose customers,” she said. “On the other hand, you can also leverage that social identification to win over those sports fans who will view this sponsorship favorably simply because it is their team.”

(photo credit: GlacierTim via photopin cc)