Ads are not evaluated in isolation, and emotions invoked by them can affect adjacent products, according to a recent marketing study. “Marketers typically don’t consider that the emotions produced in one marketing message may be influencing more than just our feelings towa

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” –Bruce Springsteen No matter what type of venue we work in—whether it is a 1,500-person club, a 50,000-person stadium, or a 80,000-

For the first time ever, two team owners sat down during the NBA Finals to discuss organizational success: Dan Gilbert, owner of the Cleveland Cavaliers, and Joe Lacob, owner of the Golden State Warriors. The full session at Chat Sports: The Minds Behind the Game is available above, a

Those emoticons you see above may just be the difference between a happy or angry customer. According to research from Penn State University, people who text chatted with customer service personnel gave higher scores to those who used emoticons in their responses than those who didn&#

Back in March, I wrote about Brian Mirakian’s brilliant SXsports session, “The New Cathedral: Sports Stadiums.” In it, Mirakian, director of Populous Activate, illustrates how stadiums are being transformed into more than venues to watch sports or concerts. They̵