Jab, jab, jab, right hook—that’s how Gary Vaynerchuk describes his marketing strategy. It’s an apt description for the “thank-you economy” that Vaynerchuk preaches, one in which you give, give, give, and then ask. Vaynerchuk started his rise to fame by hosting

Senses have contributed to humanity’s survival over thousands of years. Our eyes and ears, for example, help us navigate within a chaotic world, guiding us around dangerous spots or noticing friendly faces in a crowd. Smelling is another sense that you probably don’t pay m

By Matt Alderton Virtual events continue to grow in popularity among marketers, according to virtual events provider ON24, which cites a May 2013 study by Forrester Research showing that nearly half (47 percent) of B-to-B marketers rely on virtual trade shows and events to research wh

With 76 million members, generation Y is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, vice president of strategic insights and culture education at NBCUniversal. That’s a mouthful of a title; what it means is Lavigne-Delville

New technology that provides real-time analytics of crowd behavior made its debut at the MIT Sloan Sports Analytics Conference earlier this month. Named as one of TIME Magazine’s 10 Ideas That Make A Difference, the software is able to instantly scan an event crowd to identify m