By Kristi Mexia Hollywood Park, a near 300-acre sports and entertainment destination, and YouTube have partnered in an extensive multi-year agreement that names the development’s 6,000-seat performance venue, YouTube Theater. The partnership is the first-of-its-kind for YouTube, with
By Kristi Mexia Willow, the world’s leading provider of digital twin technology, is partnering with Hollywood Park, a new, nearly 300-acre sports and entertainment destination in Inglewood, California, being developed by Rams Owner/Chairman E. Stanley Kroenke. The agreement stretches
By Zach Spedden SoFi Stadium will begin hosting the annual college football LA Bowl game in December, bringing another major event to the upcoming venue. The future home to the Los Angeles Rams and Los Angeles Chargers, SoFi Stadium is reportedly on track to be completed in July. Thro
By Kristi Mexia PepsiCo and Hollywood Park are partnering in an expansive agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park, a move that further deepens PepsiCo’s affiliation with sports and entertainment
By Kristi Mexia LA Stadium and Entertainment District at Hollywood Park (Hollywood Park) and SoFi are partnering in a 20-year agreement that makes the digital personal finance company the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Charg