Ads are not evaluated in isolation, and emotions invoked by them can affect adjacent products, according to a recent marketing study. “Marketers typically don’t consider that the emotions produced in one marketing message may be influencing more than just our feelings towa

The first reason is the obvious one—Swift’s tours are massively successful. Here are a few highlights from “The Red Tour” in 2013-2014: • 86 shows on four continents • 1.7 million tickets sold (100 percent sold out) • US$150 million in total revenue • Swift became th

Let’s talk about Taylor Swift and her insight about the fan experience. Swift’s viewpoint is credible—she is one of the music industry’s most popular acts (her recent Red Tour grossed more than $150 million)—so the Wall Street Journal published an article by her abou