Ads are not evaluated in isolation, and emotions invoked by them can affect adjacent products, according to a recent marketing study. “Marketers typically don’t consider that the emotions produced in one marketing message may be influencing more than just our feelings towa

The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely

The Mobile Sports Report recently published a story about how Levi’s Stadium San Francisco, California, received $802,791 in revenue from having a mobile app for in-seat food and beverage delivery. Over in Oakland, Golden State Warriors go-owner Peter Guber is working on way to

I feel like there was a time when the media talked a lot about millennials, then stopped talking so much about them, and now we’re back to talking about them again. It’s probably because that generation is increasingly becoming the decision-makers at companies, so if you&#

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