It seems fitting that we’re announcing a new podcast series on World Radio Day, because podcasts are essentially the new radio. Their popularity has grown over the last few years as more people rely on the Internet for news, entertainment, and social interaction. And because we

For individuals in the sales industry, ensuring clients hear what you are saying (selling) is a critical component for success—but the proverbial sales pitch can feel like a 90-mph fastball as you rush through your presentation in the usual limited meeting time. Yet, the art of sellin

Hiring frontline employees who represent ethnic groups can help businesses succeed with minority customers, according to a recent University of Texas at Arlington study. Elten Briggs, associate professor of marketing at UT Arlington, and Detra Montoya, clinical associate professor of

I’m a die-hard Dallas Cowboys fan (and a Texas Rangers fan and a Dallas Stars fan…well, kind of a Stars fan, anyway…). I pay attention when I see a product associated with the Cowboys. But not the Redskins or the Eagles or the Giants. My die-hard roots are deep and s

Jab, jab, jab, right hook—that’s how Gary Vaynerchuk describes his marketing strategy. It’s an apt description for the “thank-you economy” that Vaynerchuk preaches, one in which you give, give, give, and then ask. Vaynerchuk started his rise to fame by hosting