Yesterday, I wrote about how scents can subconsciously affect your behavior. Sounds can do the same thing, at least that’s what one interesting study published in the Journal of Consumer Research says. In “The Crossmodal Effect of Attention on Preferences: Facilitation ver

Senses have contributed to humanity’s survival over thousands of years. Our eyes and ears, for example, help us navigate within a chaotic world, guiding us around dangerous spots or noticing friendly faces in a crowd. Smelling is another sense that you probably don’t pay m

By Matt Alderton Virtual events continue to grow in popularity among marketers, according to virtual events provider ON24, which cites a May 2013 study by Forrester Research showing that nearly half (47 percent) of B-to-B marketers rely on virtual trade shows and events to research wh

One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process bli

With 76 million members, generation Y is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, vice president of strategic insights and culture education at NBCUniversal. That’s a mouthful of a title; what it means is Lavigne-Delville