Brian Mirakian is a smart man. He is the director of Populous Activate in the Americas, and he presented a wonderful, thoughtful session at this year’s South by Southwest conference in Austin, Texas. His session, “The New Cathedral: Sports Stadiums,” took a look at t
It’s no secret that soccer in the U.S. is popular. “More fans are watching, and each new team brings its own authentic crew of supporters groups’ along with it, a very important improvement over 20 years ago, when the league seemed to market itself exclusively to nuclear f
The L.A. Kings and San Jose Sharks’ NHL Stadium Series game at Levi’s Stadium was streamed in 360-degree, high-definition virtual reality when it was played on February 21. The experience was a collaboration among the hockey league, cloud graphics start-up Otoy, New Deal S
The NHL is inspiring its 30 clubs, 68 million fans, and communities to lessen their impact on the environment. The governing organization is leading with a three-pronged approach to sustainability: track and measure, reducing resource use, and offsetting its footprint. “Through the ad
We recently wrapped up our Academy for Venue Safety & Security (AVSS) and GuestX programs, and they were a resounding success! Let’s take moment and view some of the highlights via photos.