When the Las Vegas arena opens next year, the audience won’t be the only thing watching an event—the venue will watch the audience, also, to generate ads. “Cameras documenting an arena visitor’s gender and age, then computers digesting facial images to generate digital ads

Guests’ mobile phones at the Palace of Auburn Hills will soon be able to talk with the seats. “The 20,000 seats at the home of the Detroit Pistons will be equipped with near-field communications (NFC) technology that allows those using the seat to do things such as order c

We all have that moment—that “I was there” moment. In the 1996 Rugby World Cup final in South Africa, Joel Stansky kicks the winning goal to give South Africa the World Cup against New Zealand. Watching Nelson Mandela, the South Africa’s first black president, dressed in team co

The San Francisco Symphony is about to wrap up the first season of Soundbox, an experimental music venue that leverages unused rehearsal space, art, video, and superb sound to deliver shows to a new audience well below their traditional 64-year-old patron. Attendees of IAVM’s 20

Brian Mirakian is a smart man. He is the director of Populous Activate in the Americas, and he presented a wonderful, thoughtful session at this year’s South by Southwest conference in Austin, Texas. His session, “The New Cathedral: Sports Stadiums,” took a look at t