Wendy Zajack, PhD, Faculty Director & Associate Professor of the Practice, Georgetown University School of Continuing Studies, will be presenting “Multigenerational Communication” at SES 2025.

With over 20 years of experience in public relations, marketing, media relations, and internal communications, Dr. Wendy Zajack thrives on making complex topics easy to understand, exciting, and relevant to broad audiences. Wendy is a faculty director and associate professor of the practice for a master’s level Integrated Marketing Communications and the Design Management Communications program at the Georgetown University School of Continuing Studies. She is an active blogger and enjoys speaking at industry conferences and universities about the power of branding and communications, personal branding, salary negotiation, business marketing trends, the importance of ethics, online education, and education technology as well as educating millennials and Gen Zs.

Read on for our Q&A with Wendy.

What can SES 2025 attendees expect to learn at your session?

I plan to explore one of my favorite topics, multi-generational communication in the workplace. Communication is always a challenging part of life, but once you add generational differences to the mix things really can get complicated. In my session we will talk about the different communication styles of each generation, but also how they may be alike as well. We all bring our generational (and cultural) ideas about what good communication looks like, but like love languages, there isn’t a one-size-fits-all approach. This will be an interactive session where we will workshop real-world problems we are having and work together to find solutions that work.

In your 20 years of experience in public relations, marketing, media relations, and internal communications, what have you found to be the most important aspect of communicating in the workplace?

I  have always believed this, but now more than ever … in today’s over-scheduled, time-challenged, distracted world … you have to communicate more than you think you do. You need to work harder to get the attention of anyone—even your employees—so repeating the message multiple times, in multiple ways matters. I have often said to executives even though you might be saying something for the 10th time it may be the first time someone you are saying it to is hearing it. We need to be clear, concise, and constant 🙂 

What is the best advice you’ve received?

Stay curious. The older I have become the more I have leaned into this. I find that the more you explore the more you want to continue to learn and the more you are interested in. 

What’s the last book you read?

I love reading and yes while I do read on my Kindle—I prefer paper. The last fiction book I read was “The Ferryman” by Justin Cronin and the last non-fiction book I read was “Revenge of the Tipping Point” by Malcom Gladwell. I read every night before bed—it is the best way to calm down my extremely messy brain.

Please join us at SES 2025!

When: April 6-9, 2025

Where: Georgetown University, Washington, D.C.

“Multigenerational Communication”
Wednesday, April 9  |  1:30 PM – 3:00 PM

Not yet registered? Visit ses.iavm.org today!

The devastating flooding across Kentucky and surrounding areas has impacted many communities, and we want to express our deepest concern and heartfelt support for all our members affected by this disaster. Our thoughts are with you, your families, communities and teams.

The disruption and uncertainty caused by such catastrophic events are unimaginable, and we want you to know that you are not alone. If you need help, resources, or connections, please reach out to us. We are here to connect you with the assistance you need or provide any guidance during this difficult time.

To support those affected, we are compiling a list of venues that can offer critical resources such as shelter, staging areas, supplies, or other support services. If your facility is able to contribute, we kindly ask you to complete this form. This list will be shared with affected areas and relevant agencies (CISA/DHS, FEMA, and others) to ensure the most effective relief and recovery efforts. Your participation in these relief efforts will play a vital role in supporting emergency response teams and aiding recovery in the hardest-hit areas.

Stay safe, and please do not hesitate to reach out for support. We are here for you, and we will continue to provide updates and assistance as needed.

Andrew Marshall, Co-Founder, Co-Owner, Executive Coach, Model Leader, will be presenting “Leading in the Age of AI: How Artificial Intelligence Can Help or Hinder Your Emotional Intelligence” at SES 2025.

Marshall is a Harvard Business Review (HBR)-published, International Coaching Federation (ICF)-certified executive coach (PCC), and co-founder of Model Leader, a leadership development firm dedicated to developing leaders who lift society. He has worked with thousands of leaders across sectors, from aspiring supervisors to C-suite executives managing multi-billion dollar budgets. Previously, he founded and led the Public Service Leadership Institute at the Partnership for Public Service, which develops thousands of federal leaders annually to strengthen senior government leadership. In addition to his work with Model Leader, he serves on the faculty for the White House Leadership Development Program, the Partnership for Public Service’s AI Federal Leadership Program, and the LOFT Fellowship Program.

A thought leader in leadership development, Marshall has given keynotes, designed leadership models and 360 assessments, led executive retreats, and published with HBR and Massachusetts Institute of Technology (MIT) on the topic of leadership. His clients appreciate his optimism, action-oriented approach, and commitment to their success. He has coached and facilitated leaders across the public, private, and nonprofit sectors, including senior leaders at federal agencies, Fortune 500 companies, and mission-driven organizations. Andrew holds a Certificate in Leadership Coaching from Georgetown University and is certified in multiple leadership assessment tools, including EQ-I 2.0/EQ360 and Strength Deployment Inventory.

Read on for our Q&A with Andrew.

What can SES 2025 attendees expect to learn at your session?

At our session, attendees will learn how to leverage AI as a powerful leadership tool while staying true to their human values. Specifically, they will:

• Discover practical ways to integrate AI for efficiency and creativity without losing the human touch.
• Explore the balance between Artificial Intelligence and Emotional Intelligence (AI + EI) to lead with both data-driven insight and empathy.
• Gain actionable strategies to use AI ethically and responsibly, ensuring technology supports human connection and decision-making.

By the end of the session, leaders will feel empowered and equipped to navigate the evolving landscape of AI with confidence and integrity.

Is it possible to teach machines ethics, empathy, or compassion?

Machines can be programmed to simulate ethical reasoning, empathy, or compassion, but they don’t truly experience these human qualities. Here’s why:

AI can be designed to follow ethical guidelines or make decisions based on pre-set moral frameworks. However, it lacks moral agency and can’t understand the nuance behind ethical dilemmas. AI can recognize and respond to human emotions using algorithms (like emotion AI), but it doesn’t feel empathy or compassion. It processes data patterns rather than experiencing emotional connections.

How vital do you think understanding and embracing AI will be for the future of venues and venue executives?

Understanding and embracing AI will be absolutely vital for the future of venues and venue executives. Here’s why:

• Enhanced Customer Experience: AI can personalize guest experiences, from tailored event recommendations to seamless ticketing and crowd management. 
• Operational Efficiency: AI can streamline operations by optimizing staffing, automating routine tasks, and managing energy use—reducing costs and improving sustainability.
• Data-Driven Decisions: AI’s advanced analytics can provide deep insights into audience behavior, helping executives make informed strategic decisions that maximize revenue and engagement.
• Safety and Security: AI-powered surveillance and predictive analytics can enhance safety measures, ensuring a secure environment for all attendees.
• Competitive Advantage: Venues that effectively adopt AI will lead the industry, attracting top talent, partners, and events by demonstrating innovation and efficiency.

The Bottom Line: AI is not just a trend—it’s a transformational tool that will redefine the future of venues. Executives who understand and embrace AI will lead with insight, agility, and impact, setting the standard for the industry.

What is the best advice you’ve received?

Work should include a combination of adding meaning to the world, mastering new skills, and having fun. 

What’s the last book you read? 

“My Lucky Life” by Dick Van Dyke and “The Anxious Generation” by Jonathan Haidt

Please join us at SES 2025!

When: April 6-9, 2025

Where: Georgetown University, Washington, D.C.

“Leading in the Age of AI: How Artificial Intelligence Can Help or Hinder Your Emotional Intelligence”

Monday, April 7  |  9:15 AM – 10:45 AM

Not yet registered? Visit ses.iavm.org today!

Deana Barnes, President of Paciolan

The Warner Theatre’s partnership with Paciolan is an extension of its relationship with The Bushnell Performing Arts Center. This partnership will provide the Warner Theatre with additional regional support and offer a centralized infrastructure along with resources and best practice sharing.

The Warner Theatre will benefit from Paciolan’s signature service and support, with their staff paired with highly experienced client partners, e-commerce operations specialists and email marketing specialists. These specialists will assist with strategic planning, share best practices, and consult on all Paciolan tools. With Paciolan’s centralized support and built-in fraud monitoring and protection services, The Warner Theatre will ensure a secure system helping to mitigate the risk of fraudulent activities.

Capital Region MU Healthcare Auditorium

VenuWorks is pleased to announce the appointment of Rich Thompson as Executive Director of the Capital Region MU Healthcare Amphitheater, Jefferson City’s premier outdoor entertainment destination. This transition marks an exciting new chapter as the venue prepares for its 5th operational season under the management of VenuWorks, a nationally recognized leader in venue management. Thompson will officially begin his role on February 17, 2025.

Rich Thompson brings a wealth of experience to Jefferson City, currently serving as Sales and Marketing Manager at the VenuWorks-managed Bridge View Center in Ottumwa, IA. A proven professional with deep expertise in event management and audience engagement, Thompson is uniquely prepared to lead the Amphitheater into a new era of growth and success.

“We are delighted to welcome Rich Thompson as the new Executive Director of the Capital Region MU Healthcare Amphitheater,” said Steve Peters, Founder and CEO of VenuWorks. “Rich’s extensive experience in event planning, sponsorship development, and audience engagement makes him the ideal leader to continue building on the Amphitheater’s success. His vision and energy will not only enhance the venue’s reputation as a premier destination for live entertainment but also strengthen its role as a vital cultural and economic asset for the Jefferson City community. We’re excited for the bright future ahead under his leadership.”

Thompson is equally enthusiastic about the opportunity. “I am thrilled to join the dynamic team at the Capital Region Amphitheater,” he said. “This venue has established itself as an exceptional space for live entertainment and community events, and I’m eager to work alongside partners, sponsors, park board and city leaders to continue its success story.”

Managed by VenuWorks since its opening in 2021, the Capital Region MU Healthcare Amphitheater has quickly become a cultural and economic asset for the Jefferson City area. Nestled in a picturesque riverside setting, the Amphitheater features 600 reserved seats and space for 2,400 general admission patrons. Its expansive programming includes national touring acts, community gatherings, and civic events, all of which have contributed to its growing reputation.

VenuWorks’ Impact on Jefferson City

Over the past four seasons, VenuWorks has played an integral role in elevating the Amphitheater’s profile. Highlights from 2024 alone reinforce its value to the local community:

• Economic Impact: The venue generated a significant $715,000 in economic activity, benefiting local businesses from hotels to restaurants.
• Attendance: Nearly 22,000 attendees enjoyed a diverse slate of concerts, festivals, and special events in 2024.
• Community Engagement: VenuWorks has fostered relationships with local organizations, such as Vet Tix, through which 120 tickets were donated to veterans in 2024. The Amphitheater also hosted important community events like the Walk to End Alzheimer’s and the Cole County Drug Treatment Court Graduation.
• Event Excellence: The Amphitheater was recognized with 1st place in the Best of Jefferson City awards for live music and 2nd place for live theatre/live entertainment in 2024, cementing its position as a top entertainment venue.

Additionally, the venue’s robust marketing strategy, valued sponsorships, and partnerships with local businesses have strengthened its connection to Jefferson City’s residents and visitors. Sponsors like Capital Region MU Healthcare and Central Bank, among others, have been instrumental in enhancing the fan experience and ensuring the venue’s sustainability.

World-Class Entertainment

VenuWorks has consistently delivered a stellar array of artists and acts to the Amphitheater. Headliners in recent years have included nationally known performers such as Chris Janson, Nitty Gritty Dirt Band and Everclear, while community events like JC Parks KidsFest have welcomed thousands of attendees. These efforts affirm the Amphitheater’s mission to provide world-class cultural, educational, and recreational opportunities for the region.

Looking Ahead

The upcoming 2025 season promises to be another remarkable chapter in the Amphitheater’s storied history. Under Thompson’s leadership and with the continued support of VenuWorks, the Capital Region Amphitheater is poised to deepen its impact—entertaining, enriching, and engaging the Jefferson City community for years to come.

For more information about upcoming events and sponsorship opportunities, visit www.crmuamphitheater.com.