Social Finance, a private lender that specializes in refinancing student loans, has reportedly acquired naming rights for the new $5.2 billion stadium in Los Angeles that will be home to the National Football League’s Rams and Chargers. The stadium site is in Inglewood near the LA Laker’s former Great Western Forum basketball arena.
The new stadium will seat 72,000 and several media and industry outlets are reporting the price tag to be in the vicinity of $20 million a year for 20 years.
The reported deal from multiple sources is in financial line with another NFL stadium which has two tenants — MetLife Stadium in New York that is home to the Giants and Jets.
The LA stadium will open in 2020 and has been named host for the 2022 Super Bowl, 2023 NCAA Football Championship Game, and the 2028 Summer Olympic Games, which it will share with the Los Angeles Memorial Coliseum.
As for Social Finance (SoFi), it is a major dip into sports marketing for a company which just last year finalized a deal to serve as presenting sponsor of the Big Ten Conference men’s basketball tournament. The company has also sponsored the Pac-12 Conference men’s basketball tournament, the Winter X Games and the 2019 NBA play-offs.
The district already has its first tenant in the west coast headquarters of NFL Media, which will occupy 200,000 square feet next to the stadium. Other development in the district to be completed includes retail space, numerous restaurants, movie theater, hotel, and residential property.
SoFi was founded in 2011 and at the time began a business refinancing student loan debt that has grown to now include mortgage loans, personal loans, and wealth management.
Healthcare provider Kaiser Permanente became the latest partner for the Golden State Warriors when the NBA team moves into its new Chase Center for the 2019-20 basketball season. The company secured naming rights for the team’s 11-acre plaza.
Before the venue opens for hoops, it will play host to a Metallica concert slated for September 6. Golden State hosts its first-pre-season game versus the rival Los Angeles Lakers on October 5.
Kaiser Permanente is no stranger to the team as it is a current commercial partner with Thrive City, a community gathering place designed to bring people together from all over the Bay Area and provide health programs and services. Thrive is Kaiser’s health and wellness slogan.
The name Thrive City carries over as the official name of the district surrounding Chase Center, while Kaiser Permanente has been named official team physician of the Warriors. Perhaps best of all in contrast to the team’s current Oracle Arena, which is limited in attracting fans outside of the venue itself, Thrive City will provide year-round health and wellness programming, including Get Fit clinics, yoga sessions, farmer’s markets, and ice skating.
Thrive City will also be highlighted by public art, including a signature piece by international artist Olafur Eliasson located at the East Entrance of Chase Center. “The first year of Chase Center will be an incredible year of discovery for the community as we’ll continuously roll out new programming, retail, restaurants and entertainment at Thrive City,” said Rick Welts, Warriors president and chief operating officer.
“We could not have chosen a better partner to activate the surrounding district at Chase Center as Kaiser Permanente’s focus and commitment to the community runs parallel with our vision for the project and this entire district. We know this will become a gathering place for everyone and are excited to see it come to life over the first year of operation.”
Thrive City will tip off later this summer with a Get Fit clinic and will continue with ongoing programming throughout the year. Thrive City will now be home to the retail stores and restaurants planned for the surrounding district, and will be unveiled over the course of the first year of opening.
“The Golden State Warriors are one of the most impactful brands in professional sports, and we are thrilled to join with them to improve the health of the Bay Area communities we serve through Thrive City, which will serve as a flagship presence and destination for total health,” said Bernard Tyson, chairman and CEO of Kaiser Permanente.
“Additionally, broadening our partnership with the Warriors to become the official team physicians demonstrates our excellence in sports medicine. Our leading team of sports medicine specialists will bring expert care to support the ongoing good health of the team.”
By The TicketingBusiness News
Fans attending shows at the Manchester Arena in the United Kingdom can now use a full range of digital ticketing services for the first time thanks to a new partnership between operator SMG Europe and Ticketmaster.
SMG Europe, which announced it was switching from Eventim to Ticketmaster last year, said the enhanced service means the process of buying tickets is safer and ensures that tickets are being bought and used by real fans.
Fans going to the Manchester Arena can now receive tickets directly to their mobile phones, send tickets securely to friends to enter the 21,000-capacity venue separately and make use of Ticketmaster’s fan-to-fan marketplace to re-sell unwanted tickets to other gig-goers.
Other benefits include the introduction of animated tickets with moving digital panels, which prevent people from attempting to use screenshots to enter shows while allowing venue staff to immediately assess the authenticity of tickets at the gate.
“We know fans want the buying and using of tickets to be as simple, straightforward and safe as possible, which is why we are excited to begin rolling out digital tickets at our flagship venue, the Manchester Arena,” said John Sharkey, SMG Europe’s executive vice president (European operations). “Being able to partner with Ticketmaster to do this also helps to give fans the peace of mind that while they can now receive their tickets straight to their mobile, it is being powered by a ticket agent they know and trust.”
It was announced last year that venue operator SMG Europe would partner with Ticketmaster at the expiration of its existing ticketing contract with Eventim. The deal also includes Leeds’ First Direct Arena and Newcastle’s Metro Radio Arena.
“We are committed to bringing the benefits of digital tickets to fans across the country,” said Andrew Parsons, managing director of Ticketmaster UK. “Partnering with SMG Europe to introduce the technology at the UK’s largest indoor venue is a huge step in our journey and we are proud to be here given our strong presence in Manchester.”
When implementing or upgrading a front of house recycling program, with receptacles designed for source separation, it’s important that you, “the Venue”, OWN IT!
What does this mean? Often the purchasing decision around your receptacle solution (“Bins”) ends up in the hands of many stakeholders, such as architects, designers, management, procurement, and operations, to name a few. Each stakeholder has their own priorities, such as price or style. However, at the end of the day, here are the common goals:
What’s attractive can be subjective… however, results, safety, and durability are not. Since the funds allocated for these initiatives are often few and far between, it’s important to get it right the first time!
Submitted by Todd Shuttleworth, Zero Waste TRUE Advisor & MAX-R Corporate Sales Manager
The Exhibitions Mean Business campaign will host its sixth annual “Exhibitions Day” on June 4-5 on Capitol Hill in Washington, D.C. Exhibitions professionals from across the country will meet face-to-face with members of Congress and address four important policy issues impacting the health of trade shows, conventions, and other face-to-face gatherings, which contributed $97B to U.S. GDP in 2018.
Exhibitions Day is expected to draw more than 100 attendees from a variety of organizations, who will address policy makers from their home states as well as states they travel to conduct events.
“Exhibitions Day is an important moment for our industry to come together and create change that betters the American business environment for events,” said IAEE president and CEO David DuBois, CMP, CAE, FASAE, CTA. “These unique platforms play a vital role in the success of businesses and our local and national economies. It’s critical for us to communicate that value and our concerns with leaders.”
Topics that will be discussed at Exhibitions Day 2019 include:
Secure Travel Partnership Act of 2019 (H.R. 1996)
Travel is a top-10 employer in 49 states, and international travel is the top American service export and second export overall. In 2019, the House introduced H.R. 1996 to amend the Immigration and Nationality Act to rename the Visa Waiver Program to the Secure Travel Partnership. The existing program, administered by the Department of Homeland Security, allows prescreened citizens of participating countries to travel to the U.S. for tourism or business for 90 days or less without obtaining a visa. The rebrand will better welcome visitors and express our country’s commitment to safe and secure travel.
JOLT Act of 2019 (H.R. 2187)
Over 1.2 million jobs across America are directly supported by international inbound travel. For the U.S. to grow that number as well as regain and increase our share of the global travel market, it is important to improve and expand programs currently in place. Advocates will encourage the JOLT Act, which will update and strengthen numerous programs related to the efficiency and volume of international travel.
Investing in America’s Infrastructure
According to the World Economic Forum, inadequate infrastructure is one of the top factors impeding business, making it extremely challenging to accommodate trade shows within states. Attendees will ask Congress to support measures that close all infrastructure investment gaps.
Protecting Brand USA
Brand USA is a bipartisan program, funded by inbound airline passenger fees and private industry, that promotes the country overseas as a business and tourist destination. A 2019 study by Oxford Economics showed that Brand USA’s six-year marketing results equate to an average marketing ROI of 28:1., meaning every $1 of Brand USA marketing generated $28 in spend. Attendees will urge Congress to oppose measures to defund Brand USA and recognize that reduced funding would hurt the health of our economy.
Exhibitions Day was established in 2014 to serve as a platform to engage in uninterrupted, one-on-one dialogue with federal legislators and other policy influencers.