By StadiumBusiness.com

The Baltimore Ravens NFL team has extended its lease deal to play at M&T Bank Stadium for at least the next 15 seasons, until 2037.

The agreement, which includes two five-year options to extend the lease beyond 2037, was presented to the Maryland Board of Public Works and received unanimous approval.

The Maryland Stadium Authority will continue to work closely with the Ravens to ensure M&T Bank Stadium is upgraded to remain a “best-in-class” facility in terms of safety, amenities, and fan experience.

The Ravens said the new deal will also provide the opportunity to expand the economic impact of games and other year-round activities at the stadium. The team’s previous deal had been due to expire in 2027.

Thomas Kelso, chairman of the Maryland Stadium Authority, said: “The Maryland Stadium Authority is extremely pleased with the new stadium lease agreement with the Baltimore Ravens at M&T Bank Stadium that continues our strong partnership with the team through the end of the 2037 NFL season with two five-year options to extend.

“While fundamentally the same as the agreement presently in place, it offers greater protections to the MSA, additional revenue opportunities to the team that are in line with current stadium trends and opportunities to collaborate on improvements that will enhance the fan experience.”

Ravens president Sashi Brown added: “We thank the Board of Public Works, and Governor [Larry] Hogan for supporting this agreement. We are excited that M&T Bank stadium will be home to the Ravens for at least the next 15 seasons.

“We also look forward to working with MSA to make key investments to ‘the Bank’ that Ravens fans deserve. These improvements will allow the Ravens to continue delivering one of the NFL’s best game-day experiences and to attract world-class concerts and events to Baltimore and the capital region.”

M&T Bank Stadium has been home to the Ravens since it opened in 1998. The new lease deal has been signed as the stadium celebrates its 25th anniversary this year.

By Julian Bowman

Fair Park First unveiled updated renderings of the 18-acre Community Park Complex. These new renderings showcase a bird’s-eye view of the entire Community Park Complex along Fitzhugh Avenue, a view of one of the play areas featuring a skywalk and hillside slides, and a snapshot of an outdoor market featured in the Market Grove overlooking the central lawn.

“Mayor (Eric) Johnson has made parks one of his major priorities for 2023. Public-private partnerships will have to be the cornerstone for this initiative,” said Dallas Park and Recreation Board President Arun Agarwal. “The Dallas Parks and Recreation Board is thrilled to help build a new 18-acre Community Park with our partner Fair Park First. The design team for this is world-class, and the process has been very inclusive. This park truly encompasses amenities that will benefit the community for decades to come.”

The Community Park Complex design has reached a milestone, transitioning into its final phase of design, permitting, and construction documentation. With community input, the design process has been an extensively collaborative project led by the renowned landscape architect firm Studio MLA and the global design powerhouse Gensler. Key partners on the project include Studio Outside, AGWms_studio, buildingcommunityWORKSHOP, Turner Construction, VCC, Con-Real, Rise360, K Strategies, and Biederman Redevelopment Ventures.

The Community Park will feature numerous free and accessible amenities, including WiFi, water play, a full-scale outdoor performance stage, a dog park, outdoor cafes, exercise equipment, inclusive playgrounds, and custom play structures, all with diverse native landscaping and shade woven across the site. The primary goal of the Community Park is to be a world-class park that creates gathering and recreational space for South Dallas, while serving as an attraction to visitors from across the region.

“Encouraging play and physical activity are vital to the overall health of our community, and what better way to do so than to provide a new, vibrant 18-acre Community Park,” said Ron Kirk, former Dallas Mayor and current Unity Co-Chair for the Fair Park Your Park Campaign. “I am proud to serve as Co-Chair on this capital campaign to raise the needed funds for this park. We know this new community asset will contribute to healthier, brighter, and stronger futures for the neighborhoods and beyond.”

The Community Park Complex is the signature component of Phase 1 of the 2020 Fair Park Master Plan Update and the Fair Park Your Park Campaign. Under the leadership of the Fair Park First board and leadership team, the Community Park Complex has raised $25M towards the campaign goal of $93M.

Julian Bowman is Senior Director of Marketing for OVG360 / Fair Park / Cotton Bowl Stadium in Dallas.

Building on their shared commitment to the western lifestyle, the Fort Worth Stock Show & Rodeo and Dickies Arena announced a new partnership with Ariat International.

Ariat, the leader in innovative Western, English and Work footwear and apparel, was the first company to bring athletic footwear technology to equestrian sports, forever changing the industry. This new partnership will make Ariat the official boot partner of Dickies Arena and the official western apparel partner of the Fort Worth Stock Show & Rodeo.

“It has been a privilege to join the local community over the past few years with the construction of our main distribution hub to Fort Worth and the opening of our brand shop in the Stockyards,” said Beth Cross, co-founder and CEO of Ariat. “Our partnership with Dickies Arena and the Fort Worth Stock Show & Rodeo is a terrific opportunity to further support the Fort Worth community.”

Ariat will have a prominent presence at the Fort Worth Stock Show & Rodeo, slated for January 13 through February 4. Kicking off the Stock Show is Ranching Heritage Weekend, which includes the Best of the West Ranch Rodeo and some of the event’s most prestigious horse shows and sales – all which will be presented by Ariat. Ariat will also be the presenting sponsor of the exciting lineup of entertainers in the Stock Show’s Auditorium Concert Series.

“This partnership with Ariat is exciting for the Fort Worth Stock Show & Rodeo because of our mutual passions for the western way of life and the community of people that make it unique and special,” said Stock Show President and General Manager Brad Barnes. “With Ariat presenting our Ranching Heritage Weekend and Auditorium Concert Series they’ll now be directly engaged with two unique important subsets of the FWSSR audience – working ranch cowboys and cowgirls and concert-going Stock Show fans.”

Dickies Arena’s most exclusive premium hospitality space at the arena, the North Club, will be officially renamed the Ariat Club. This club is accessible only to suite, loge box, and founders rodeo box holders. The Ariat Club exudes high-quality finishes and décor along with world-class service and chef-prepared fine dining that create the beautiful, elegant ambiance of the club. The Ariat Club is the top-notch hospitality space in the arena that offers a prime view of the arena floor, whether to enjoy a concert, family show, sporting event, or the Fort Worth Stock Show & Rodeo.

“Dickies Arena is thrilled to have Ariat take on the name of our exclusive North Club and to kick off the partnership at the Legendary Fort Worth Stock Show & Rodeo,” said Dickies Arena President and General Manager Matt Homan. “Ariat and Dickies Arena share core values of creating quality products for our patrons and I look forward to creating a lasting and innovative partnership.”

From Celebrity Access

ASM Global announced on January 10 it has purchased the talent-buying agency Madison Entertainment as part of its growing portfolio of venues encompassing content, technology, partnerships, culinary, safety, and more.

Founded by industry veteran Roger LeBlanc, Madison Entertainment has been booking various acts from all genres into concert venues, festivals, fairs, music cruises, and private events for over 20 years.

ASM Global President and CEO Ron Bension said, “We are committed to adding resources to our promoter and live content division in order to ensure that all of our managed venues continue to be leaders in live-event performances. Under Roger’s leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theater network. We are excited to add Madison to join and assist our existing in-house talent bookers and general managers at these incredible venues.”

Madison Entertainment’s president, LeBlanc, said, “We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities and look forward to great success exploring these opportunities with our many music-industry partners and friends.”

Madison’s clients have ranged from small-capacity venues, such as The Coach House, to more extensive concerts series and festivals, including KAABOO Del Mar, Mempho Music Festival and the Gasparilla Music Festival. In addition, Madison books thousands of shows each year with emerging artists and some of the music industry’s biggest names, including Red Hot Chili Peppers, Foo Fighters, Zac Brown Band, Aerosmith, and more.

Madison will operate as a business unit of ASM Global and serve its current client base of music clubs, theaters and festivals while also dedicating personnel and resources to booking ASM Global-managed arenas and its network of 57 theaters and amphitheaters.

Welcome to 2023! A new year always brings new excitement and resolutions that we all keep throughout the year. Well, don’t we?

Here at Venue Professional magazine, we do resolve to continue providing the content you want and the content you need to help you in your career and – who knows – maybe even some stories that are beneficial to you in your personal life.

We kick off the year with one hot issue and a focus on safety and security, just in time for IAVM’s GuestX and Academy for Venue Safety & Security. Proof positive is our cover story written by Linda Deckard about the Boch Center’s Eric Neill, one of the industry’s big names in the world of safety and security. When Eric came recommended for the cover by our own Mark Herrera, we knew we were on to the right profile and I think you will agree after reading Eric’s personal story.

While Hurricane Ian is in the rearview mirror, its devastation remains seen throughout many areas of southwest Florida. I took the opportunity to speak to a number of venue managers in that region of the state to find out more about their role before, during, and after Ian. You will come away understanding that our beautiful industry again rises to the occasion when needed.

The popular What’s Going Up feature looks at the massive renovation taking place at the iconic Crypto.com Arena (previously STAPLES Center) in Los Angeles. Other features include an update on going cashless at venues, the KC Current Stadium developed by women engineers at Henderson Engineering, the expert commentary from INTIX about the ticketing world, and much, much more.

With a new year comes new ideas, and that is where you, dear reader, come in. We WANT to hear from you with your story ideas and if you want to contribute an article for Venue Professional, then be sure to contact me and let’s get things moving!

Happy New Year,

R.V. Baugus
Senior Editor