Imagine making a fire. You have to continually feed it more fuel if you want it to burn brighter and higher. The same can be said for creativity. The best results are found through persistence. That’s not how most people feel, though, and a new study shows how mistaken they are.

People often think unlimited options help increase creativity. However, one of life’s great paradoxes is that it is restraint that leads to an increase in creativity and production. For an example, let’s turn to political correctness in the workplace. “Our work challenges