Imagine putting on your virtual reality (VR) device and shooting hoops in your favorite arena. That scenario is one step closer thanks to technology developed by Ultrahaptics. The technology allows VR users to receive tactile sensations from 3-D objects floating in mid-air. It does so

When the Las Vegas arena opens next year, the audience won’t be the only thing watching an event—the venue will watch the audience, also, to generate ads. “Cameras documenting an arena visitor’s gender and age, then computers digesting facial images to generate digital ads

Guests’ mobile phones at the Palace of Auburn Hills will soon be able to talk with the seats. “The 20,000 seats at the home of the Detroit Pistons will be equipped with near-field communications (NFC) technology that allows those using the seat to do things such as order c

It’s no secret that soccer in the U.S. is popular. “More fans are watching, and each new team brings its own authentic crew of supporters groups’ along with it, a very important improvement over 20 years ago, when the league seemed to market itself exclusively to nuclear f

The L.A. Kings and San Jose Sharks’ NHL Stadium Series game at Levi’s Stadium was streamed in 360-degree, high-definition virtual reality when it was played on February 21. The experience was a collaboration among the hockey league, cloud graphics start-up Otoy, New Deal S