One of the talking points at the recent Performing Arts Managers Conference in San Francisco, California, was about attracting new audiences by expanding a venue’s outreach efforts. For example, during the “Building Demand for the Performing Arts” session attendees w

In “A Multitude of Realities,” FM contributor Michael Pinchera interviews Dr. Albert Rizzo about virtual reality technology and how it can enhance guest experiences. The following is some background on Dr. Rizzo and his work exploring technology and the brain. Dr. Albert “

Attendees at the recent Performing Arts Managers Conference in San Francisco, California, were given a demonstration of the Constellation sound system at the Zellerbach Rehearsal Hall at the San Francisco War Memorial & Performing Arts Center. It was an ear-opening experience, in

WTAE in Pittsburgh recently posted a story about DraftServ, which is product that lets fans pour their own beers. If you haven’t heard of it yet, I bet you have some questions, such as how to monitor under-age drinking. The video above answers many of those questions.

A study in the Journal of Marketing shows that a scent’s “temperature” in a store can affect what and how much a customer buys. “People smelling warm fragrances such as cinnamon feel that the room they are in is more crowded, and feel less powerful as a result,