Wimbledon has begun and with it some biometric measurements from fans. Luxury car maker Jaguar is the official car sponsor of the tournament and it gave fans wearables and installed court sensors to measure moods, emotions, heart rates, and movements. The company is sending out the re
The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely
The mobile app VenueNext has raised $9 million in Series A financing from Causeway Media Partners with participation from Live Nation Entertainment, Twitter, Aruba Networks, and others. The technology made its debut during the San Francisco 49ers season this past year at Levi’s
Super Bowl XLIX, the 2015 Pro Bowl, and related events produced a gross economic impact of $719.4 million in the region, according to a study by the L. William Seidman Research Institute at the W.P. Carey School of Business at Arizona State University. The 2015 Super Bowl and Pro Bowl