Wimbledon has begun and with it some biometric measurements from fans. Luxury car maker Jaguar is the official car sponsor of the tournament and it gave fans wearables and installed court sensors to measure moods, emotions, heart rates, and movements. The company is sending out the re
The U.S. Tennis Association (USTA) broke ground last week on a $60 million facility in Lake Nona, Florida. The USTA National Campus will reside on 63 acres and be home to sports-related businesses and organizations. “Plans call for a tournament and league area with 24 clay court
Two of my favorite things are music and sports, and when the two come together, it’s like flight, magical and mesmerizing. So what James Murphy is doing in partnership with IBM and the US Open is very interesting because it’s a new way to experience an event. Murphey, form