You have a game going on. You have a stadium full of people, say, oh, some 70,000 or so. Moving parts are all over the place. So how do you communicate? Glad you asked. Sherron Washington, M.A. is a marketing and communication (marcom) professional who has imparted her wisdom and expe
The Los Angeles Dodgers have become the latest Major League Baseball team to commit to extend netting at its ballpark following another incident of a fan being injured by a foul ball. On June 23, a young girl at Dodger Stadium was hit in the head by a liner from home team slugger Cody
Centerplate announced a multi-year contract extension for food and beverage services with the Mercedes-Benz Superdome, home to the NFL’s New Orleans Saints, and Smoothie King Center, home to the NBA’s New Orleans Pelicans. Known for serving creative and exciting menu items
Social Finance, a private lender that specializes in refinancing student loans, has reportedly acquired naming rights for the new $5.2 billion stadium in Los Angeles that will be home to the National Football League’s Rams and Chargers. The stadium site is in Inglewood near the LA Lak
Lincoln Financial Group and the NFL Philadelphia Eagles have extended the venue’s naming rights agreement another 10 years for the stadium to remain Lincoln Financial Field. The partnership that started in 2002 is one of the longest naming rights relationships in the NFL and wil