It’s no secret that soccer in the U.S. is popular. “More fans are watching, and each new team brings its own authentic crew of supporters groups’ along with it, a very important improvement over 20 years ago, when the league seemed to market itself exclusively to nuclear f

The L.A. Kings and San Jose Sharks’ NHL Stadium Series game at Levi’s Stadium was streamed in 360-degree, high-definition virtual reality when it was played on February 21. The experience was a collaboration among the hockey league, cloud graphics start-up Otoy, New Deal S

Sure, mobile payments are faster and easier, but you could lose out on the social benefits of customer interactions. “The perceived wisdom is that payments via a mobile device should be designed and marketed as being ever faster, simpler and effortless,” said Dr. Mark Perry of B

I want to point you in the direction of a good article on TechCrunch written by one of our Allied members. In “4 Ways Stadium Hospitality Technology is Defending the Live Event,” Centerplate’s Bob Pascal asserts that innovation at stadiums is reinventing the guest ex

In “A Multitude of Realities,” FM contributor Michael Pinchera interviews Dr. Albert Rizzo about virtual reality technology and how it can enhance guest experiences. The following is some background on Dr. Rizzo and his work exploring technology and the brain. Dr. Albert “