Toyota and AEG are extending their comprehensive partnership across AEG’s flagship Southern California properties in a multiyear, multimillion-dollar renewal agreement. The new agreement, brokered by AEG Global Partnerships, renews Toyota’s longstanding Founding Partner status at STAPLES Center (Founding Partner since 1999), L.A. LIVE (Founding Partner since 2007) and StubHub Center (Founding Partner since 2003). As one of AEG’s longest standing partners, Toyota will remain an official partner to the two-time Stanley Cup Champions, the LA Kings – building on an already 27-year relationship with the franchise.

The automobile industry is set to transform and redefine fuel efficiency and emissions in the coming years, and the sprawling Los Angeles market – nestled in the state with some of the toughest clean-air rules in the country – is poised to be one of the most competitive transportation markets worldwide. The city is also quickly becoming one of the toughest and largest professional sports markets. As competition in both industries continues to escalate, Toyota and AEG, two of the leading forces in their respective industries, have cemented their decades-long strategic alliance. The renewal focuses on the valued relationship and mutual respect between the two companies and seeks to strengthen Toyota’s strategic stronghold in the booming Los Angeles sports and live events industry while highlighting AEG’s commitment to excellence for one of its most longstanding partners.

“Los Angeles is a mecca for the sports and automotive industries, and we are excited to deepen our ties with AEG, a true leader in live entertainment,” said Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America. “Working alongside AEG for the past decade, we’ve been able to grow our partnership and our presence at some of the venues and with some of the teams that matter most to Los Angeles.”

Toyota has been a Founding Partner of L.A. LIVE, Los Angeles’ preeminent downtown entertainment district, since its beginning more than 10 years ago. As AEG continues to grow and add to its portfolio across five continents, it is uniquely positioned to offer Toyota an established, world-renowned platform to capitalize off the valuable audiences and unique assets that it has and continues to develop, adding unparalleled value for Toyota year after year.

“As AEG has grown over the years, we’ve been fortunate enough to grow our relationship and partnership with Toyota as well,” said Russell Silvers, senior vice president, AEG Global Partnerships. “Toyota is a like-minded company that shares our core values and commitment to consistently be able to over deliver and offer our fans and guests more. It’s an honor to continue our extensive, far-reaching relationship with them across some of the most iconic assets in our portfolio. We look forward to continuing this relationship into the future and deepening Toyota’s ties with us and Los Angeles.”

With the demand for more zero-emission cars on the rise, Toyota’s strategic partnership agreement with AEG will help continue its position as one of the most well-known sustainable mobility suppliers – providing Toyota with a stage to reach many car-conscious Californians. AEG will underscore Toyota’s commitment to sustainable transportation with designated charging stations at L.A. LIVE for electric and certain hybrid vehicles. Toyota will also have the ability to brand these charging spaces across select parking garages at L.A. LIVE.

The longevity of the relationship between AEG and Toyota will also be highlighted through Founding Partner signage at L.A. LIVE and STAPLES Center, LED exposure and five permanent vehicle displays across the L.A. LIVE campus and at STAPLES Center as well as the continuance of the company’s longstanding LA Kings car giveaway at the end of the season. Furthermore, Toyota will have Founding Partner signage displays and a permanent vehicle exhibit at StubHub Center.

By TheStadiumBusiness

The Arizona Cardinals of the National Football League are searching for a new naming-rights partner for its home stadium after opting to revise its agreement with current sponsor the University of Phoenix. The 63,400-capacity venue has been known as the University of Phoenix Stadium since opening in 2006 but it will soon have a new name.

The Cardinals confirmed that its relationship with the university would be continuing, but said that the stadium’s name would be changing “at some point in the future.” The facility will continue to be known as the University of Phoenix Stadium while the Cardinals search for a new sponsor.

“We look forward to continuing our relationship with University of Phoenix while at the same time are excited about identifying a new naming-rights partner for the next era of the stadium’s success,” Cardinals executive vice-president and chief operating officer Ron Minegar said in a statement. “Our partners at University of Phoenix have been a major factor in the building’s success which has not only been a tremendous source of community pride but also an unparalleled economic driver for Arizona.”

The university will continue to serve as the Cardinals’ official education partner and support team initiatives such as the Focus to the Finish scholarship, MVPs in the Classroom, Classroom All-Stars and Donate Educate.

Joan Blackwood, senior vice president and chief marketing officer for the university, said, “We have determined it’s best to evolve our partnership and shift away from stadium naming rights going forward.”

Since opening in 2006, the University of Phoenix Stadium has hosted 11 Fiesta Bowls, two Super Bowls, three college football national championship games, one Pro Bowl and the NCAA’s Final Four event.

The University of Phoenix reportedly agreed to pay a fee of $154.5 million over the course of 20 years when acquiring the naming rights to the venue in 2006.

By Adam Leposa

One year after the heaviest period of the Zika virus, Puerto Rico’s meetings scene is showing signs of growth. Milton Segarra, president and CEO of Meet Puerto Rico, shared with International Meeting Review the very latest.

The destination has been able to start the year with 40 to 60 groups booked, representing over 25,000 room nights.

“Meetings have been, since day one, one of the most important parts of our strategy,” Segarra said. The sector currently represents almost 10 percent of the destination’s gross national product, bringing $125 to $150 million in economic impact.

The number of cases of the virus came in well before forecasts. While the Centers for Disease Control and Prevention (CDC) had initially forecast a number of cases representing 20 to 25 percent of the island’s population, the actual number recorded during 2016 was 37,889, representing just over 1 percent.

“I think there is a new perspective in travel. One of the main areas is, ‘How will healthcare impact me while traveling?’” Segarra said. “As the media story [about the virus] developed, all eyes were here.”

The destination worked with the CDC and the Department of Health on a series of precautions aimed at controlling the virus, including eliminating mosquito breeding grounds, weekly house inspections, weekly clean-up campaigns and surveillance to track the mosquito population. At the same time, the island also worked to educate planners on the precautions that were being taken.

“It took us a year to educate people,” Segarra said. “While there were some cancellations in 2016, we were able to book more groups than the number that had cancelled.”

Additionally, some groups that had cancelled in 2016 have opted to return. ICANN, which cancelled its 2016 conference in Puerto Rico, has since rebooked for 2018, bringing an additional 1,500 attendees and 8,406 room nights to the destination.

Looking ahead, the island is set to roll out a number of new product developments of interest to meeting planners. The historic El San Juan Hotel reopened in February after a $60 million renovation with over 25,000 square feet of event space. In the trendy Condado neighborhood, the AC Hotel San Juan Condado recently opened its doors. It has 233 guest rooms, a rooftop deck, bar and pool, and 11,122 square feet of event space spread across eight rooms.

In terms of renovations, the Sheraton Old San Juan hotel just overhauled its 9,000 square feet of meeting space in Jaunary as part of a larger renovation project, which is in its final phases and also includes the hotel’s guest rooms, public spaces and pool area. The Verdanza Hotel recently completed a soft renovation of its meeting facilities and added 4,000 square feet of new meeting space, bringing the property’s total to 20,000 square feet.

Looking further ahead, early 2019 is the scheduled debut of the District Live! project in Puerto Rico’s convention center district. The project includes a new 6,000 seat concert and entertainment venue that will anchor a ne five-acre hospitality and entertainment district adjacent to the Puerto Rico Convention Center. The area will also have a cinema, 170-room luxury hotel with 6,000 square feet of meeting space, a 44,000 square foot plaza with an LED screen that’s being billed as the Caribbean’s largest, an 18,000 square foot “day and night” disco and an urban zip line.

Adam Leposa is the managing editor of International Meetings Review.

By Brad Gessner

Differentiation is undoubtedly crucial in today’s competitive workforce. But, setting yourself apart doesn’t always require you to do something big or novel. In sports, you’ll hear coaches talk about their team doing “the little things.” They spend hours practicing every element of the game, not just to make corrections and address weaknesses, but simply to get in the habit of doing “the little things,” the right way.

The same concept applies in public assembly facility management, hospitality and tourism. It’s not always about making an immediate impact; the path to senior leadership is built on experience, patience, perspective, and sustained motivation. Here are six of the most powerful “little things” you can do to succeed in one of the most exciting and rewarding industries out there.

1. Get Your Foot in the Door

This might seem too simple to be helpful, but many people pass up opportunities that could develop into incredible career builders. They want an express ride to the top, which can cause them to sabotage their own success by writing off a seemingly “small” or menial job. If you can get in with a great organization, don’t be afraid to take a relatively humble starting position. There are plenty of leaders in this business, including myself, who were willing to start at the bottom and work their way up.

2. Embrace Every Step on the Ladder

Pursuing a goal is every bit as fulfilling as achieving that goal. Don’t be in too much of a hurry to climb the ladder. Ascension is an inexact science, and there’s a fine line between being patient and being content, but everything you learn along the way will help you become a better employee, colleague, friend, leader, and mentor.

Oftentimes, someone who catapults to the top runs a higher risk of failure and will damage their reputation before they ever hit their prime. I like the saying; “A career is more like running a marathon, not a sprint.” And remember, you’re not just building your career; you’re building your reputation.

3. Have a Vision

Industry icon Tom Liegler, a mentor of mine, once told me to enter every job with a vision of staying with the position for at least five years—a dramatically different school of thought than that of most millennials today! That doesn’t mean you have to definitely stay for five years, but it will help you develop a plan by which you can evaluate your progress over a longer haul. “Job hopping” might be shedding its negative connotations these days, but it’s not conducive to gaining valuable experience and maximizing the opportunities within a given organization.

4. Be a People Person

Being a “people person” is a prerequisite for excelling in any sector relating to facility management, hospitality and tourism. It’s a relatively subjective term, but a people person is essentially someone who genuinely likes people and shows honesty and integrity in everything they do. Hospitality is all about taking care of other people, be it attendees to our venues, show managers, promoters, or fellow employees. As a leader, it’s your responsibility to not only take care of the guests, but also empower your staff to do the same and bring value to all stakeholders. Doing so ties back to being genuinely committed and invested in delivering a great experience across the board.

5. Be the Volunteer

Are you a go-getter? One of the best ways to be noticed by supervisors and decision makers is to be the volunteer in the room when someone asks who wants to take on a project. No one likes an attention seeker, but a big part of getting a promotion is making it known that you are willing to work hard, contribute and have the desire to advance your career. There are plenty of people who are perfectly fine in a lifetime role; you don’t want to be mistaken for one of them. Making yourself visible isn’t a matter of outwardly stating you want a promotion or placing individual recognition ahead of team objectives. It’s more about putting your skills and enthusiasm on full display. Take pride in your work, be willing to go the extra mile, and others will soon begin to notice.

6. Invest in Education

In an age where you can Google anything and get a thousand results instantly, it’s all too easy to take a short cut in educating yourself. But when it comes to your career, you need more than a general understanding of management. I went back and attained a Master’s Degree at 57. And had an incredible experience and learned a lot in the process. Commit to being a lifelong learner!

Brad Gessner is senior vice president and general manager, Los Angeles Convention Center, AEG Facilities

Schuler Shook announced Michael Burgoyne, ASTC, as the newest Partner in the firm. Burgoyne joined Schuler Shook’s Minneapolis office as a theatre planner in 2000 and became a principal in 2011. His strong leadership skills and excellent client support competencies make him an invaluable member of the team.

Burgoyne’s notable projects include the Ordway Center for the Performing Arts, Orchestra Hall, Kings Theatre, Saenger Theatre, and Smart Financial Centre. His upcoming projects include Cincinnati Music Hall, Manhattan School of Music, and the Confluence Center in Eau Claire, Wisconsin.

Outside of work, Burgoyne enjoys camping and exploring state and national parks with his wife and two children. He is an alumnus of North Carolina School of the Arts and is an active member of United Scenic Artists, American Society of Theatre Consultants, and United States Institute for Theatre Technology.

“Michael is a great leader and designer, and that’s a rare combination of skills. We are very happy to have him as a partner in the practice. He is leading the future of Schuler Shook,” said Michael DiBlasi, ASTC, partner and practice Leader in Schuler Shook’s Minneapolis office.