When the Las Vegas arena opens next year, the audience won’t be the only thing watching an event—the venue will watch the audience, also, to generate ads.

“Cameras documenting an arena visitor’s gender and age, then computers digesting facial images to generate digital ads, music and food selections tailored to fit the crowd’s demographic composition,” Alan Snel reported for the Las Vegas Review-Journal.

The technology is part of a founding, decade-long sponsorship deal with Toshiba.

AEG spokesman Michael Roth told the newspaper that the data helps create a better, customized experience for guests.

“For example, if the data show a crowd’s skewing young (under 21) and female, it doesn’t pay to show digital beer and alcohol ads around the arena,” Roth told the paper. “But if there’s a boxing match and lots of men are in the arena, the beer spots would be rolled out.”

The technology can also recognize guests through tickets and smart watches if they post about an event on social media. But don’t worry, nothing’s being recorded.

(Image: Las Vegas arena)

Lt. Commander Data on Star Trek once wanted to become more than he was. The same can be said of abstract data. It’s nothing if it just sits there. It’s how you use it that matters, so I’d like to point you in the direction of a good article passed on to us from IAVM member Steve Schwartz, senior research policy analyst for Events DC and chair of our research committee. The article, “Six Reasons to Love Your Facilities Data,” was published in Facility Executive magazine and written by Lora Mays (quotes below are from her).

Here are the top three reasons you should love facilities data.

1. You Can’t Manage What You Can’t Measure
“Improvements based on data-driven decision making serves as a more effective way to manage the team effectively, in order to drive success across the team.”

2. Discover Weak Spots
“Through the analysis of key performance indicators, it can reveal gaps that are causing delays and previously misunderstood time investments.”

3. Know More About Costs and How to Reduce Them
“Reducing the time your team spends on breakdown maintenance and investing more time in preventive maintenance offers an opportunity for the facilities team to become more strategic.”

Please visit Facility Executive to learn about the other three reasons you should love data.

The best way to improve your employees’ performances is to focus on motivating the “extra milers” in your organizations.

A new study out of the University of Iowa found that employees function better when team members who goes beyond their job descriptions—the extra milers—are in a central position in the workflow.

“The extra miler has more of an influence in the center because they have more contact with other workers and because others can see what they’re doing,” said lead researcher Ning Li, professor of management sciences in the Tippie College of Business. “Through this role modeling, everyone on the team becomes better. If the extra miler is on the periphery, they don’t come into contact with as many team members and nobody notices them.”

After studying 87 teams with an average number of eight members per team, the researchers found that extra milers showed two distinct behaviors—helping and voice.

“Helping behavior means they physically assist other workers with their jobs, for instance, if they’re overwhelmed, or out sick,” Li said. “Voice behavior means they provide leadership by speaking up to make constructive changes that provide a better workflow, or work with management to make the job easier for the workers.”

Li said the study suggest managers should organize their teams based on members’ individual characteristics and not treat employees as interchangeable.

“It demonstrates that you need to pay attention to key players in a team because some of them are more important than others,” Li said. “Management can rely on the extra miler to have a positive impact on the team and know that person will help to manage the team.”

(Image: Simon Chorley/Creative Commons)

Guests’ mobile phones at the Palace of Auburn Hills will soon be able to talk with the seats.

“The 20,000 seats at the home of the Detroit Pistons will be equipped with near-field communications (NFC) technology that allows those using the seat to do things such as order concessions, said John King, [Palace Sports & Entertainment] PS&E’s director of information technology,” Bill Shea reported for Crain’s Detroit Business.

The new seats contract will be awarded this month, and the project will cost at least $6 million. The whole project will be completed by 2018.

Shea also reported that $15 million has been spent on technology upgrades at the venue, primarily on the video board system installed by Daktronics Inc. That cost is part of $40 million in renovations that include bathroom, suite, and lighting improvements, among other items. Ericsson also installed 300 wireless access points in the venue to improve the Wi-Fi service.

“An improved Wi-Fi network also allows PS&E and Pistons to push content, such as player and coach interviews and other internally-generated content, to fans via their mobile apps,” Shea reported. “Fan-generated content, such as tweets and photos during games and events, are used by the venue as loyalty-building tools.”

Please visit Crain’s Detroit Business to read more about what the venue is doing to improve the guest experience and its bottom line.

(Image: Rebecca Carlson/Creative Commons)

“It’s become the Philippine’s most iconic structure … just within three months.”

 Andrew James, Populous

Philippine Arena from Populous on Vimeo.