In an upcoming issue of FM magazine, we’ll have a feature about Brown Paper Tickets, a Seattle-based company that works behind the philosophy of “not just for profit.” It’s a great story and one I’m looking forward to having you read.
While you’re waiting on that, though, I thought I’d share another story from Brown Paper Tickets and a cool new application it has developed. It’s called Transfer-to-a-Friend™, and it’s a patent-pending tool for digitally transferring tickets and event registration via SMS mobile text.
“Our goal was to create the simplest user experience possible. No downloads. No forced presence on your smart phone. Nothing unnecessary. Just practical, fast delivery,” said William S. Jordan, president and chief technology officer of Brown Paper Tickets. “We think that relationships of all kinds should be because you want to have them, not because you are forced into it. That’s why we have never required any contracts with venues. We actually prefer to earn our relationship with every customer every day.”
Here’s how the transfer application works. Fans who purchase mobile tickets can view them on any Web-enabled device and touch “Transfer-to-a-Friend” to be prompted to enter a destination country and mobile phone number. Transfer-to-a-Friend sends a text message, including the name of the original ticket buyer, inviting the recipient to collect the ticket. With one touch the transfer is complete, if the recipient is logged into their Brown Paper Tickets account. If not, the receiving fan can choose to log in, or create an account, and the ticket is transferred.
Ticket holders can also re-transfer their tickets, or organize a group to attend any event together by purchasing several tickets, and using Transfer-to-a-Friend to text message them to as many friends as they wish. The tickets are automatically distributed to friends as they claim them, on a first-come, first-served basis.
“I was attending a show and had bought tickets for friends who were running late,” Jordan said. “There was that moment that many people have probably experienced, where I really, really wanted to go into the show and yet I didn’t want to let down my late friend. And I thought, ‘There really should be an easy solution for this.’ So, I went home and created it for Brown Paper Tickets.”
The company said that more than 10,000 ticket buyers have already used the transfer tool. I, for one, look forward to using it at a future event. What about you? What do you think of this new tool? Please share your thoughts in the comments section.
(Images: Brown Paper Tickets)
Applications for the 2014 Senior Executive Symposium (SES) close on March 31. This year’s focus is on leadership culture, and sessions will cover topics such as diversity in the workplace, ethical dimensions of leadership loyalty and brand management, and applied HR strategies. The curriculum is co-developed by IAVM and Cornell University, and it’s geared toward senior-level venue managers and other individuals on leadership tracks.
“SES provides an Ivy League-caliber professional development experience for hospitality management customized for the venues industry,” said IAVM memer and past SES attendee Tony Pereira. “It’s really a one-of-a-kind opportunity.”
Pereira, senior director of ballpark operations for Safeco Field/Seattle Mariners, said that attending SES was an overall reminder each year that the world we operate our businesses in is ever-changing.
“A personal commitment to continued learning is imperative,” he said. “SES is a great resource with which to fulfill that commitment. As a rotating three-year program, each year brings new attendees, and with it, the opportunity to make contacts with like-minded industry leaders.”
If you’d like the opportunity to meet with like-minded leaders, please consider attending SES this year, May 12-15, in Ithaca, New York.
The Anaheim Convention Center expansion was approved by the city council on Tuesday night. The 200,000-square-foot expansion will cost $180 million and will begin this summer. It is set to be completed by fall 2016.
“The feedback from potential clients like the American Heart Association has been incredible because they feel an ownership in helping to create this,” said Jay Burress, president and CEO of the Anaheim/Orange County Visitor & Convention Bureau, in an article in the Orange County Register. “They’re thrilled when we show our plans and they’re clamoring to try to get that space. This really puts us back in the game in a lot of ways and keeps us competitive.”
After completion, the convention center will offer 1.8 million square feet of rentable space.
(Image: Anaheim Convention Center)
Just a little over two weeks left for the IAVM’s get-a-member campaign, iCommit. The goal is to increase the association’s membership by adding 500 new members by March 31. This would take IAVM to an unprecedented community of 4,700 members. More members means more collaboration, a bigger and more diverse network for you, and a greater pool of experts to create inspiring and motivating educational sessions at conferences.
We are 4,200 members strong today. What we need each member to do: Refer just one new member. Do you know any potential superstars that will benefit by being a part of our tremendous network? If you do, we can easily reach our goal by March 31!
Will you commit to building a stronger association and a bigger network of like-minded leaders? We hope so! You did an amazing job last year and helped us achieve record numbers. Let’s do it again. Please forward this email to any of your referrals.
You Can Win For Your Efforts!
Besides feeling good about supporting and helping to grow the industry, for each new member that you refer who actually joins IAVM, your name will be entered into a raffle to win one of five $500 Apple gift cards (generously provided by Ungerboeck Software) to apply toward the purchase of any Apple product including an iPad, iPhone, or iPod—your choice.* The more members you bring in to IAVM, the more chances you have to win. Hurry—March 31, is the deadline.
To ensure you are eligible to win, make sure the new member who joins lists your name in the Applicant Section titled “Who Recommended IAVM To You?” and enters “iCOMMIT” in the Promotional Code field in the Payment Method section of the membership applications. Your referral will save the one-time initiation fee up to $150.00.
If you have questions, please contact me or Summer Beday, member care manager, at 972.906.7441, or email@example.com. We value and appreciate your support of IAVM!
*iPAD, iPhone, iPod not included
(Image: Orange Photography)
I’m happy to introduce our newest IAVM members—a total of 151 members in January and February. Our network is growing; our membership now totals 4,254 members. A huge thank you to those of you that referred new members to our ranks!