The BBC published an interesting story this week about the Brazuca, the new World Cup ball, which is the 12th one created by Adidas for the games. The previous ball, named Jabulani, used in 2010 in South Africa was criticized for its unpredictable trajectory when kicked. This new one, though, has better accuracy, according to Adidas.
How the ball behaves comes down to design factors, said aerodynamic experts interviewed by the BBC. Those factors include the amount of roughness and the geometry of the seams.
“I am pretty sure the Brazuca is going to behave more like the traditional 32-panel internally stitched ball, so the complaints we got in the last two World Cups will be minimized,” Dr. Rabi Mehta, branch chief at NASA’s Ames Research Center in California, told the BBC.
Visit the BBC website to read the complete story about the one ball that most of the world will focus on this summer. Also, fee free to follow the ball on Twitter.
(Image: Adidas)
Yesterday, good news concerning Wi-Fi came from the Federal Communications Commission (FCC).
“The FCC approved an order that sets the stage for an incentive auction that can advance both licensed and unlicensed wireless broadband. The FCC has found a compromise that will allow it to auction large bands for licensed wireless services while still permitting innovations in unlicensed technologies in at least three channels in every community in the nation,” WifiForward said in a statement. “By ensuring that American consumers, businesses, schools, libraries, anchor institutions, and local governments will have access to these three unlicensed channels across the country, the FCC has laid the foundation for the investment and innovation needed to develop a new class of 600 MHz unlicensed technologies.
“WifiForward congratulates the FCC on this substantial achievement. But far more work remains to turn the promise of the 600 MHz band into a reality.
“The FCC announced that it would now issue a series of important rule-making notices to set the critical technical rules for unlicensed technologies. We strongly support the FCC’s efforts so far and look forward to working together to ensure a robust wireless economy supported by the most efficient and effective allocation of spectrum, one of our nation’s most valuable public resources.”
(photo credit: FutUndBeidl via photopin cc)
It’s becoming a Google world, and we’re just living in it. Take, for example, its new endeavor called Project Tango. According to its website, “Project Tango is an attempt to create a mobile device unlike like any other, a mobile device that shares our sense of space and movement, that understands and perceives the world the same way we do.”
Google asks you to imagine walking into a store and seeing exactly where everything you want to buy is located, or being helped to navigate a new place. Google says “the possibilities are vast.”
So, then, what kind of Project Tango possibilities exist for venues? The Event Manager Blog has some answers.
“For venues, this technology could also be a boon. Much more than a panoramic image, you’d be able to show a potential client a full virtual walkthrough of the space, including different table setups setups (classroom vs. rounds), stage configurations, centerpiece options, linens, and chair covers. This could be especially handy for more unique or unusual spaces and venues that might not translate well into pictures or videos,” Brandt Krueger wrote. “We all know those kinds of venues—that you almost have to see to believe before you can even visualize having your event there. Being able to quickly and easily make 3D walkthroughs might make the sell go a little easier, or at least get the potential client in the door to see for themselves.”
Check out the Event Manager Blog for more details about the technology, and watch the video below, which explains more about Project Tango and the goals and dreams of its designers.
Rival fans at San Siro Stadium in Milan were greeted with a unique vending experience that required them to send a bottle of Coca-Cola to an opposing fan:
More about the campaign via AdWeek.
There was a lot of news this past week. Here are some stories that caught our eyes.
Sonic Boom
—The Atlantic
“How digital technology is transforming our relationship with sound.”
The Royal Albert Hall’s Lonely Hearts Club Band
—Daily Mail
“Venue gets Sgt. Pepper-style collage of star acts…created by Beatles’ album artist Sir Peter Blake.”
Take Me Out to the Ballpark—All of Them
—Slate
“How to visit all 30 major-league stadiums in 30 days.”
New 49ers’ Stadium Seats Have Hooks
—NBC Bay Area
“Fans will see more than cup holders when they arrive at their Levi’s Stadium seats.”
Are Sundays Dying?
—Pacific Standard
“Probably. And no one, at least no Canadian, seems to care.”
(Image: The Atlantic/Jackie Lay)