Several students attended our GuestX conference March 1-3 in Dallas, Texas, and found the experience valuable. Brandie Jenkins (left, in photo), a student at Kennesaw State University, provided the following thoughts about the conference. I am currently a part-time, student employee f

Theatre critic Maddy Costa wrote an editorial The Guardian this week that I find fascinating, probably because it’s new concept for me. She raises the question: “What might the theatre landscape look like if it were more relaxed, not occasionally, but all the time?”

In “A Multitude of Realities,” FM contributor Michael Pinchera interviews Dr. Albert Rizzo about virtual reality technology and how it can enhance guest experiences. The following is some background on Dr. Rizzo and his work exploring technology and the brain. Dr. Albert “

WTAE in Pittsburgh recently posted a story about DraftServ, which is product that lets fans pour their own beers. If you haven’t heard of it yet, I bet you have some questions, such as how to monitor under-age drinking. The video above answers many of those questions.

A study in the Journal of Marketing shows that a scent’s “temperature” in a store can affect what and how much a customer buys. “People smelling warm fragrances such as cinnamon feel that the room they are in is more crowded, and feel less powerful as a result,