Wimbledon has begun and with it some biometric measurements from fans. Luxury car maker Jaguar is the official car sponsor of the tournament and it gave fans wearables and installed court sensors to measure moods, emotions, heart rates, and movements. The company is sending out the re
I graduated college in 2005 and was lucky enough to get a gig at Strathmore, an arts complex in Bethesda, Maryland, where I had interned the year prior. I’m certain I bombed the interview. They still poke fun at me about how I was expecting to have “more time to play video games” now
The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely
The mobile app VenueNext has raised $9 million in Series A financing from Causeway Media Partners with participation from Live Nation Entertainment, Twitter, Aruba Networks, and others. The technology made its debut during the San Francisco 49ers season this past year at Levi’s