Brian Mirakian is a smart man. He is the director of Populous Activate in the Americas, and he presented a wonderful, thoughtful session at this year’s South by Southwest conference in Austin, Texas. His session, “The New Cathedral: Sports Stadiums,” took a look at t

It’s no secret that soccer in the U.S. is popular. “More fans are watching, and each new team brings its own authentic crew of supporters groups’ along with it, a very important improvement over 20 years ago, when the league seemed to market itself exclusively to nuclear f

The Alcohol and Tobacco Tax and Trade Bureau approved Palcohol this week, and states and legislators are taking action to ensure the product won’t have buyers. Palcohol is powdered alcohol. One packet mixed with six ounces of water equals the same alcohol content as one standard

The L.A. Kings and San Jose Sharks’ NHL Stadium Series game at Levi’s Stadium was streamed in 360-degree, high-definition virtual reality when it was played on February 21. The experience was a collaboration among the hockey league, cloud graphics start-up Otoy, New Deal S

Sure, mobile payments are faster and easier, but you could lose out on the social benefits of customer interactions. “The perceived wisdom is that payments via a mobile device should be designed and marketed as being ever faster, simpler and effortless,” said Dr. Mark Perry of B