From Fitbits to smart watches to Disney’s MagicBands, companies are lining up to know more about you all in the name of customer and guest experience. Let’s add Lightwave to that list.

Lightwave is new wearable that debuted at the 2014 South by Southwest conference in Austin. Attendees at a Pepsi-sponsored event linked the wristbands to personal information, such as age and hometown (the wristbands can be linked anonymously, too). The wristbands measured audience movement, temperature, and sound levels, and the DJ and audiovisual team adjusted the environment and song selection based on the information received. Lightwave uses low-energy Bluetooth for events with fewer than 500 people, or it uses a radio-signal for larger crowds. Real time analytics are available to organizers.

“At a trade show it might be used to tell you how people are feeling during a keynote or what talking points are resonating [by measuring applause levels], or what booths people are spending time at,” Rana June, Lightwave founder and CEO, told BizBash. “And that can be broken down by gender. Or it could be very helpful to know this bar has a wait, but the one over there doesn’t, and we can redirect people.”

Want to watch a short, rave-inspired promo video about this new bio-reactive device? Good, because we have it for you below.

Smart Meetings just published a list of power players in the meeting and event industry, and one of our IAVM members—Karen Kotowski, CEO of the Convention Industry Council—made the list.

Here’s what the magazine wrote about Kotowski:

Check out the article for more of Kotowski’s story and to read about the other power players. Congratulations, Karen!

(Image: Smart Meetings)

Once a year, the entire association gathers to learn and network across all sectors at IAVM’s VenueConnect Annual Conference and Trade Show. For many attendees, this industry-wide, global gathering delivers some of the greatest opportunities for inspiration, innovation, and education—creating beneficial connections with venue professionals you normally would not know through the smaller sector conference setting.

We encourage our members to take advantage of this opportunity and with conference registration open, we’ve asked this year’s VenueConnect Planning Committee Chair and the association’s 2^nd Vice Chair, Karen Totaro, CFE, about the benefits of attending, and what she is looking forward to about this year’s conference taking place July 26-29 in Portland, Oregon. Continue Reading →

For those of us who have trouble remembering names, we can now blame our genes. Forgot where the TV remote is? Blame your genes. Missed the exit. Blame your genes.

Scientists at the University of Bonn in Germany have discovered a connection between forgetfulness and the DRD2 gene. People who have a certain variant of this gene are more easily distracted and experience higher rates of incidences due to a lack of attention.

“A familial clustering of such lapses suggests that they are subject to genetic effects,” said Dr. Sebastian Markett, the principal author of the study.

The researchers previously found that the dopamine D2 receptor gene (DRD2) plays a role in forgetfulness. The gene also has an essential function in signal transmission in the brain’s frontal lobes.

“This structure can be compared to a director coordinating the brain like an orchestra,” Markett said.

In other words, the DRD2 gene is the baton, and if the baton gets off beat then the orchestra (the brain) gets confused.

All humans carry the DRD2 gene, which has two variants defined by only one letter within the genetic code. One variant is C (cytosine), and the other is T (thymine). The scientists found that those people who carried the thymine variant experienced more lapses in attention and memory than those who carried the cytosine variant.

“The connection is obvious; such lapses can partially be attributed to this gene variant,” Markett said. “This result matches the results of other studies very well.”

Markett said that people shouldn’t be resigned to fate just because they can’t control their genes.

“There are things you can do to compensate for forgetfulness; writing yourself notes or making more of an effort to put your keys down in a specific location–and not just anywhere,” he said.

Perhaps, you should drink more green tea, too.

Are you prone to forgetfulness? What things do you do to help mitigate it? Please share your tips in the comments section.

(photo credit: Wade Morgen via photopin cc)

The first annual American Society of Theatre Consultants (ASTC)/United States Institute for Theatre Technology (USITT) Venue Renovation Challenge award was presented in Fort Worth, Texas, at the 54th annual USITT Conference and Expo in March. Andy Baker, Evan Bunner, Shane Cinal, and Josh Quinlan from Ohio State University, with Paul Sanow from ASTC, won the award.

Three teams of student USITT members participated in a challenge designed to engage students in real-world theater renovation problems under the guidance of practicing professional theater consultants. Each team selected an existing venue and developed a scope of work for practical improvements to a building as a performance venue. Students presented their design concepts to a live audience at a USITT panel.

The other two teams included Amanda Warren and Jason Monmaney from Stephen F. Austin State University with Jules Lauve (ASTC) and Sandy Everett, Meghan Potter, Jeff Lindquist, Brad Shaw and John Houtler-McCoy from Indiana University with Van Phillips (ASTC).

“The Challenge was a great opportunity for me as a professional to work with students who will soon start their careers,” Sanow said. “They learned a lot about our role as theater consultants, the process of how theater performance facilities are designed, and it caused them to consider that even if an environment is found in one condition it can still be transformed into something else that is better or more appropriate to a new mission. I wish an opportunity like this was available when I was a student.”

The Challenge will be held again next year at the USITT Conference and Expo in Cincinnati, Ohio.

(Image: From Ohio State University’s presentation)