I recently witnessed something at a play that I’d never experienced before—the encouraged use of social media during the production.  Usually, house managers speak to the audience before the show starts and ask everyone to turn off their mobile devices. At this particular produc

Craft beer isn’t just for hip bars and brew snobs. It’s finding its way into stadiums and arenas all across North America, too, as part of an effort to improve attendee experience. “Craft beers are slowly muscling their way into NHL arenas and other major-league spor

Cowboys Stadium No More: With Deal, It Is Now AT&T Stadium –NPR After what is rumored to be a multi-million dollar naming deal, the iconic Cowboys Stadium will called AT&T Stadium from now on. In a press release, AT&T said part of their attraction to the deal was tha

  No venue wants its revenue stream to become a trickle. That’s why sessions and discussions about non-traditional revenue streams are always among the most popular. Who doesn’t want their revenue stream to turn into a flood of money? One such stream gathering steam is FanPhotos,

New technology that provides real-time analytics of crowd behavior made its debut at the MIT Sloan Sports Analytics Conference earlier this month. Named as one of TIME Magazine’s 10 Ideas That Make A Difference, the software is able to instantly scan an event crowd to identify m