Brian Mirakian is a smart man. He is the director of Populous Activate in the Americas, and he presented a wonderful, thoughtful session at this year’s South by Southwest conference in Austin, Texas. His session, “The New Cathedral: Sports Stadiums,” took a look at t
I want to point you in the direction of a good article on TechCrunch written by one of our Allied members. In “4 Ways Stadium Hospitality Technology is Defending the Live Event,” Centerplate’s Bob Pascal asserts that innovation at stadiums is reinventing the guest ex
I was on vacation last week, and while out, I purposely chose to ignore a lot of the news happening around the world. For example, I hear the Grammy’s happened and Kanye West did something…don’t tell me. I’m still catching up on things. That’s why I’
Here’s one for history buffs: Renovation done at Rome’s Colosseum revealed red seat numbers. The seating system, according to Discovery News, was similar to how venues operate today. “The 50,000 spectators had a ticket that said which numbered gate arch they were supposed
My wife was legitimately camouflaged in a green t-shirt from her alma-mater, while I awkwardly tried to look the part of an alumni from a university 16x larger than the athletic-less art college I attended. Getting a game of catch to happen at my school required a full marketing campa